dip n grow
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.60–$52.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,973.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$57K$57K/yr · 28K searches
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dip n grow is a $57K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dip n grow market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $59K–$71K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #999
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 22%
- Out of stock
- 0.0%
- Avg brand age
- 98 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
54
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
6%
- Dutch Master35%
- Dip'N Grow22%
- Hydrofarm15%
- Dip N10%
- Clonex10%
- Garden Safe3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +1.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Top dip n grow search terms
- dip n grow10K/yr
- dip n grow rooting hormone8K/yr
- dip and grow rooting hormone7K/yr
- dip and grow4K/yr
Top dip n grow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DipN Grow Rooting Solution 2 oz (12/Cs)
Dutch Master$16.494.3★56 rev
DipN Grow Dip N Grow DG01601 Rooting Solution
Dip'N Grow$51.594.6★56 rev
Dip N Grow Liquid Rooting Hormone 2 Ounce
Hydrofarm$16.304.3★1,656 rev
DipN Grow Rooting Solution 2oz 726305
Dip N$17.624.4★287 rev
Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml
Clonex$17.944.6★21,668 rev
Newest
by launch date
Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack
Garden Safe$10.774,660 rev
Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation
Hormex$21.958,307 rev
DipN Grow Rooting Solution 2 oz (12/Cs)
Dutch Master$16.4956 rev
DipN Grow Dip N Grow DG01601 Rooting Solution
Dip'N Grow$51.5956 rev
DipN Grow Rooting Solution 2oz 726305
Dip N$17.62287 rev
Trending
90-day click momentumDipN Grow Rooting Solution 2 oz (12/Cs)
Dutch Master$16.494.3★
Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml
Clonex$17.944.6★
DipN Grow Dip N Grow DG01601 Rooting Solution
Dip'N Grow$51.594.6★
Bonide Bontone II Rooting Powder 1.25 oz Ready-to-Use Dust for Houseplants and Transplants Speeds Root Development
Bonide$6.604.4★
Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation
Hormex$21.954.4★
What buyers say about dip n grow
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing growth”
“As described”
“Good quality food”
“Worth the money”
“If you take a cutting use this works great”
“Easy to use”
“bottle size is great as well it doesnt take much”
“Clear directions made it easy to use”
“effectiveness”
“This was a gift”
What buyers complain about
“doesn't seem to work good”
“Didnt work, no roots after following instructions”
“rooted everything I just thought it was a bit expensive”
“Size is deceiving”
“Did not work on a single cutting”
“Although the lot we bought is not supposed to be part of the contaminated batch”
“Extremely disappointed at receiving a mostly used product”
“it doesnt smell like its sealed”
“No quality control”
“Will not work if put in water to root”
Top return reasons
Common questions
- Is dip n grow profitable to sell on Amazon United States?
- The niche generates $57K/yr across 9 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the dip n grow niche?
- 8 brands and 54 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dip n grow?
- Top complaints mined from reviews: Functionality-Overall, Plant Growth, Value For Money. The return rate is 0.4%.
- When does demand for dip n grow peak?
- Demand peaks in Mar–Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dip n grow niche?
- Listings span $6.60–$52.85; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 5,974 reviews — the moat a new listing must climb.