Skip to content

Digging Tools

Fail

The top 5 brands take 98% of clicks, so Digging Tools is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$29K/yr20K searches / yr
90-day growth
+109.1%search demand this quarter
Competition
59%top-5 click share · 6 brands · 12 sellers

Flapen Score

Digging Tools against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Digging Tools is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digging Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Digging Tools 20K times last year and spent an estimated $29K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +109.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+109.1%
Conversion, latest week
3.3%
Market size, estimated
$29Ka year
Peak month
May4.0× the quietest month
Top search term
power planter auger11K searches a year

02 · Price

A sale here is worth $44.76.

Listings sell for $44.76 on average, from $11.57 to $168.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $44.76 that is $0 to $4K a year per listing.

Average price
$44.76inside the $15 to $100 sweet spot
Price range
$11.57–$168.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Farm & Ranch. It carries 4,956 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Farm & Ranch
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,956per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Digging Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 225%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Digging Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Digging Tools

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
2.3%of orders come back
“Questionable Durability”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Digging Tools questions

Answered from the same tracked data.