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Dig Defense Dog Barrier Fence

Fail

Shoppers spend an estimated $58K a year here, so Dig Defense Dog Barrier Fence is a Fail.

Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$58K/yr40K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
44%top-5 click share · 24 brands · 29 sellers

Flapen Score

Dig Defense Dog Barrier Fence against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Dig Defense Dog Barrier Fence is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dig Defense Dog Barrier Fence market on Amazon at a glance

Shoppers on Amazon United States searched for Dig Defense Dog Barrier Fence 40K times last year and spent an estimated $58K. The top 5 brands take 59% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
2.7%
Market size, estimated
$58Ka year
Top search term
dig defense dog barrier fence10K searches a year

02 · Price

A sale here is worth $53.22.

Listings sell for $53.22 on average, from $8.16 to $197.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $53.22 that is $0 to $5K a year per listing.

Average price
$53.22inside the $15 to $100 sweet spot
Price range
$8.16–$197.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #168 within Decorative Fences. It carries 758 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
1.2%
Average rank
#168in Decorative Fences
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
758per listing
Listings tracked
40

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dig Defense Dog Barrier Fence products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

29

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

44%

Top 20: 81%

Open market

34%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Dig Defense Dog Barrier Fence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.8× · 8 of 12 months tracked

Search terms

Top Dig Defense Dog Barrier Fence search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dig defense dog barrier fence10K/yr
  • anti dig spikes for chicken coop5K/yr
  • dog fence blocker4K/yr
  • critter guard fence3K/yr
  • under fence rodent barrier7K/yr
  • fence stakes for dogs digging6K/yr
  • animal no dig barrier5K/yr

Reviews and returns

What reviews say buyers love and hate about Dig Defense Dog Barrier Fence

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Strength”
2.8%of orders come back
“Not sturdy enough”
A buyer, on “Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dig Defense Dog Barrier Fence questions

Answered from the same tracked data.