dig defence
Worth a lookShows a sweet-spot price point ($78.66 avg), but brand-locked demand (top 5 brands take 82% of clicks) keeps it on the watch list.
Avg price
Great$78.66avg listing price — sweet spot $15–$100
Review moat
Good857.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$254K$254K/yr · 79K searches
Price range
Okay$24.43–$199.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dig defence is a $254K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dig defence market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $315K–$393K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 100%
- Out of stock
- 1.4%
- Avg brand age
- 32 months
- Avg seller age
- 234 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
12%
- Dig Defence42%
- AVELOTUUG17%
- NANYEZH9%
- Garovee7%
- HIHADUUM7%
- LADECH6%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
Top dig defence search terms
- dig defence33K/yr
- dig defence animal barrier19K/yr
- dig defense10K/yr
- dig defense dog barrier fence10K/yr
- dig defense animal barrier8K/yr
Top dig defence products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
42.5ft(L) x 13in(H) Animal Barrier Fence 30 Panels No Dig Garden Fence for Dog Rabbit Rustproof Anti Digging Barrier Garden Edging Border Ground Defense for Outdoor Yard Patio
AVELOTUUG$54.134.5★733 rev
Dig Defence Original Animal Barrier Fence - X-Large Decorative Garden Fence Outdoor No Dig Fence for Dogs and Rabbits Yard and Patio - 24(L) x 15(H) 10 Pack
Dig Defence$141.514.7★642 rev
25 Panels Garden Fencing Animal Barrier 17in (H) X 27ft (L) Dog Dig Fence Barrier 1.25in Gap Rustproof Metal Stakes Decorative Garden Fence Ground Defense Border Fence for Outdoor Yard Patio
NANYEZH$53.164.5★632 rev
42.5ft(L) x 13in(H) Garden Fence Animal Barrier 30 Panels No Dig Fence Panels for Dog Rabbit Rustproof Metal Dig Defence Fencing Bottom Barrier Anti Digging Garden Edging Border for Outdoor Yard
Garovee$51.364.5★64 rev
17x10 (10 Pack) No Dig Animal Barrier Fence with 1.5inch Spike Spacing 4 Gauge Black Powder Coated Steel - Underground Decorative Dog Fence Ground Stakes for Outdoor Garden Yard Patio
LADECH$33.684.4★283 rev
Newest
by launch date42.5ft(L) x 13in(H) Garden Fence Animal Barrier 30 Panels No Dig Fence Panels for Dog Rabbit Rustproof Metal Dig Defence Fencing Bottom Barrier Anti Digging Garden Edging Border for Outdoor Yard
Garovee$51.3664 rev
KYATE Garden Fence Animal Barrier 30 Panels No Dig Fence 42.5ft(L) x13in(H) Rustproof Metal Defense Border Dogs Rabbits Blocker Fence for Outdoor Yard & Patio
KYATE$52.651,026 rev
39.5ft(L) X 13in(H) Animal Barrier Fence 28 Panels No Dig Fence for Dogs 1.52IN Gap Anti Digging Dog Barrier Rustproof Metal Garden Edging Border Defense for Outdoor Yard Lawn
CHTSJQW$47.25276 rev
42.5ft(L) x 13in(H) Animal Barrier Fence 30 Panels No Dig Garden Fence for Dog Rabbit Rustproof Anti Digging Barrier Garden Edging Border Ground Defense for Outdoor Yard Patio
AVELOTUUG$54.13733 rev
Animal Barrier Fence 14 Pack No Dig Fence Panels 19.52Ft(L) X 13Inch(H) Garden Fence Border Dig Fence Barrier for Dogs Rabbits Defense Ground Defense Border for Outdoor Yard Patio
QIAOKAIYAN$24.43182 rev
Trending
90-day click momentum42.5ft(L) x 13in(H) Garden Fence Animal Barrier 30 Panels No Dig Fence Panels for Dog Rabbit Rustproof Metal Dig Defence Fencing Bottom Barrier Anti Digging Garden Edging Border for Outdoor Yard
Garovee$51.364.5★
Dig Defence Original Animal Barrier Fence - Small/Medium Decorative Garden Fence Outdoor No Dig Fence for Dogs and Rabbits Yard and Patio - 32(L) x 8(H) 10 Pack
Dig Defence$89.384.5★
Adavin Small/Medium Animal Barrier Fence 15 Pack 24 in(L)X 15 in(H) Underground Decorative Garden Fencing Dog Rabbits fences Black Metal Fence Panel Ground Stakes for Outdoor Patio.Total length 30 Ft
ADAVIN$92.624.5★
HIHADUUM 20Ft(L) X 13Inch(H) Animal Barrier Fence - 14 Pack Garden Fence Panels Metal Garden Edging Fence Border No Dig Fencing for Dog Rabbits Ground Stakes Defense and Outdoor Patio Fence Extension
HIHADUUM$26.164.5★
Dig Defence Original Animal Barrier Fence - X-Large Decorative Garden Fence Outdoor No Dig Fence for Dogs and Rabbits Yard and Patio - 24(L) x 15(H) 12 Pack
Dig Defence$171.524.7★
What buyers say about dig defence
What buyers praise and complain about, mined from review topics.What buyers love
“Quality easy to install”
“The panels are very sturdy”
“Very easy to assemble as well”
“Easy to work with, comes with plenty of zip ties, and even a pair of gloves and snips”
“As advertised”
“Good price great quality”
“They are durable”
“Very well made”
“Good size”
“easy to add to garden”
What buyers complain about
“Not very sturdy”
“I feel like it could be cheaper”
“Small”
“They are very thin so I think therere kind of expensive for the quality”
“Fence panels are not as thick as I had hoped”
“They all bend”
“Pretty flimsy metal”
“This product is NOTHING like what it was supposed to be”
“were not as easily installed as the description said”
“Bar easily snap off”
Top return reasons
Common questions
- Is dig defence profitable to sell on Amazon United States?
- The niche generates $254K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the dig defence niche?
- 13 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in dig defence?
- Top complaints mined from reviews: Strength, Value For Money, Size-Overall. The return rate is 2.4%.
- When does demand for dig defence peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dig defence niche?
- Listings span $24.43–$199.07; the average listing price is $78.66 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.