Dig Defence

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+29.0%

Conversion, latest week

4.1%

Market size, estimated

$254Ka year

Peak month

May2.5× the quietest month

Top search term

dig defence33K searches a year

Listings sell for $78.66 on average, from $24.43 to $199.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $78.66 that is $8K to $20K a year per listing.

Average price

$78.66inside the $15 to $100 sweet spot

Price range

$24.43–$199.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$8K–$20K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #236 within Decorative Fences. It carries 857 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

88%

Out of stock, average day

1.4%

Average rank

#236in Decorative Fences

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

857per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months