dichlor
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$66.03avg listing price — sweet spot $15–$100
Growth
Great+79.9%90-day search growth — must beat 0% to launch
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,326.84avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.09–$269.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, dichlor is a $103K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dichlor market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
101
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
18%
- In The Swim33%
- LEISURE TIME15%
- HTS Turbo13%
- Doheny's13%
- CLEARVIEW5%
- Eeziblue3%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top dichlor search terms
- dichlor9K/yr
- sodium dichlor6K/yr
- sodium dichloro-s-triazinetrione4K/yr
- dichlor granular chlorine3K/yr
Top dichlor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
In The Swim Sodium Dichlor Chlorine Shock Granules for Sanitizing Hot Tubs and Spas Fast Dissolving pH Balanced Sanitizer - 56% Available Chlorine 99% Sodium-Dichlor 5 Pound
In The Swim$41.814.5★2,277 rev
HTS Turbo Chlorine Granules for Hot Tubs and Spa - 2 lbs (32 oz) Made in USA | Stabilized Dichlor Fast-Dissolving Granular Chlorine Sanitizer | Hot Tub Spa Water Care Treatment
HTS Turbo$24.414.8★245 rev
Leisure Time E5 Spa 56 Chlorinating Granules for Spas and Hot Tubs - Maintains Clean Clear Sanitized Water 5 lbs
LEISURE TIME$33.404.8★10,299 rev
In The Swim Sodium Dichlor Chlorine Shock Granules for Sanitizing Swimming Pools Fast Dissolving pH Balanced Sanitizer - 56% Available Chlorine 99% Sodium-Dichlor 25 Pound
In The Swim$127.924.5★2,277 rev
Dohenys Di-Chlor Granular Chlorine | Pro-Grade 3-in-1 Pool Sanitizer Shock & Algaecide | Fast-Dissolving Calcium-Free No Residue | 99.5% Sodium Dichlor with 56% Stabilized Chlorine | 50lb Bucket
Doheny's$269.164.5★200 rev
Newest
by launch date
ClearView Calcium-Free Chlorine Granules 10 Lbs for Hot Tubs 99% Dichlor
CLEARVIEW$53.3744 rev
Puri Tech Sodium Dichlor Chlorine Shock Granules for Sanitizing Swimming Pools and Hot tubs Fast Dissolving pH Balanced Sanitizer - 56% Available Chlorine 99% Sodium-Dichlor 1 Pound
Puri Tech$16.771 rev
Chlorinating Granules for Pools Spas & Hot Tubs Kills Bacteria & Algae Fast-Dissolving Formula (5LBs)
VIEWTOWN$29.32286 rev
Dichlor Pool Shock Sodium DiChlor Chlorine Granules for Swimming Pool
Eeziblue$26.9751 rev
HTH 52047 Swimming Pool Care Salt Shock Stabilized Chlorinator 1 dose Treats 10000 gallons 5x12oz Packets
HTH$27.57637 rev
Trending
90-day click momentumClearView Calcium-Free Chlorine Granules 10 Lbs for Hot Tubs 99% Dichlor
CLEARVIEW$53.374.7★
Dohenys Di-Chlor Granular Chlorine | Pro-Grade 3-in-1 Pool Sanitizer Shock & Algaecide | Fast-Dissolving Calcium-Free No Residue | 99.5% Sodium Dichlor with 56% Stabilized Chlorine | 25lb Bucket
Doheny's$158.784.5★
Puri Tech Sodium Dichlor Chlorine Shock Granules for Sanitizing Swimming Pools and Hot tubs Fast Dissolving pH Balanced Sanitizer - 56% Available Chlorine 99% Sodium-Dichlor 1 Pound
Puri Tech$16.773.0★
HTH 52047 Swimming Pool Care Salt Shock Stabilized Chlorinator 1 dose Treats 10000 gallons 5x12oz Packets
HTH$27.574.6★
Dohenys Di-Chlor Shock | 100% Professional-Grade | Calcium-Free Pool Sanitizing and Shock Treatment | for Salt & Chlorine Pools | 56% Stabilized Chlorine | 12 x 1lb Bags (12lb Total)
Doheny's$99.804.6★
What buyers say about dichlor
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent Product”
“Easy to use”
“As advertised”
“stayed looking clean”
“Kept the water clear all season”
“It's a good quality granular product- dissolves quickly, no dust, in a convenient plastic jug”
“smell good as well”
“it still looks like new”
“that will make routine maintenance so much easier”
What buyers complain about
“Did not work”
“has become quite expensive”
“The size is bigger than I thought”
“Dont love the extra blue”
“now it smells so strong in my home”
“chlorine in the box”
“Picture on label in product listing changed”
“The water was harder to keep balanced”
“Too thick”
“It's granular, you distribute with the pool running, do not put into the feeder”
Top return reasons
Common questions
- Is dichlor profitable to sell on Amazon United States?
- The niche generates $103K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +79.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dichlor niche?
- 14 brands and 101 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in dichlor?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for dichlor peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the dichlor niche?
- Listings span $16.09–$269.16; the average listing price is $66.03 (sweet spot $15–$100). The average incumbent carries 2,327 reviews — the moat a new listing must climb.