Diatomaceous Earth for Chickens
PassDiatomaceous Earth for Chickens scores 66 out of 100, a Pass. Shoppers spend an estimated $10.7M a year here, search demand grew +97.5% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 66 / 100Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 5666
- Market size
- $10.7M/yr3.7M searches / yr
- 90-day growth
- +97.5%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 51 sellers
Flapen Score
Diatomaceous Earth for Chickens against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Diatomaceous Earth for Chickens is stronger. Inside it, weaker.
Market
The Diatomaceous Earth for Chickens market on Amazon at a glance
Shoppers on Amazon United States searched for Diatomaceous Earth for Chickens 3.7M times last year and spent an estimated $10.7M. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +97.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.7M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- +97.5%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $10.7Ma year
- Peak month
- June162.8× the quietest month
- Top search term
- diatomaceous earth1.8M searches a year
02 · Price
A sale here is worth $21.93.
Listings sell for $21.93 on average, from $9.97 to $36.59. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $21.93 that is $548K to $658K a year per listing.
- Average price
- $21.93inside the $15 to $100 sweet spot
- Price range
- $9.97–$36.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $548K–$658K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #124 within Soils, Mulches & Planting Media. It carries 11,048 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #124in Soils, Mulches & Planting Media
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 11,048per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Diatomaceous Earth for Chickens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
3%
- Brand 160%
- Brand 217%
- Brand 313%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Diatomaceous Earth for Chickens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 162.8×
Search terms
Top Diatomaceous Earth for Chickens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diatomaceous earth1.8M/yr
- diatomaceous earth food grade803K/yr
- food grade diatomaceous earth319K/yr
- diatomaceous earth insect killer229K/yr
- tierra de diatomeas113K/yr
- diatomaceous44K/yr
- harris diatomaceous earth food grade36K/yr
- diatomaceous earth for chickens34K/yr
- food grade diatomaceous earth powder23K/yr
- damascus earth28K/yr
Reviews and returns
What reviews say buyers love and hate about Diatomaceous Earth for Chickens
We read the reviews and the return reasons for every product selling here.
“Does NOT work on ants”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Diatomaceous Earth for Chickens questions
Answered from the same tracked data.