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Diatomaceous Earth 50 Lb Bag

Maybe

Search demand grew +116.7% this quarter. But shoppers spend an estimated $19K a year here, so Diatomaceous Earth 50 Lb Bag is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 56
Market size
$19K/yr13K searches / yr
90-day growth
+116.7%search demand this quarter
Competition
62%top-5 click share · 15 brands · 76 sellers

Flapen Score

Diatomaceous Earth 50 Lb Bag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Diatomaceous Earth 50 Lb Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diatomaceous Earth 50 Lb Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Diatomaceous Earth 50 Lb Bag 13K times last year and spent an estimated $19K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +116.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+116.7%
Conversion, latest week
3.2%
Market size, estimated
$19Ka year
Peak month
June4.1× the quietest month
Top search term
diatomaceous earth 50 lb bag8K searches a year

02 · Price

A sale here is worth $45.67.

Listings sell for $45.67 on average, from $13.69 to $91.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $45.67 that is $0 to $5K a year per listing.

Average price
$45.67inside the $15 to $100 sweet spot
Price range
$13.69–$91.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #372 within Farm & Ranch. It carries 5,984 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
50%
Out of stock, average day
0.7%
Average rank
#372in Farm & Ranch
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,984per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Diatomaceous Earth 50 Lb Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

76

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

21%

  • Brand 122%
  • Brand 218%
  • Brand 312%
  • Brand 411%
  • Brand 511%
  • Brand 65%

Demand

Diatomaceous Earth 50 Lb Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Diatomaceous Earth 50 Lb Bag

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Pest/Insect Control”
25%of negative reviews mention “Pest/Insect Control”
1.0%of orders come back
“it doesnt kill an insect”
A buyer, on “Pest/Insect Control”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Diatomaceous Earth 50 Lb Bag questions

Answered from the same tracked data.