Is diatomaceous earth profitable to sell on Amazon United States?

The niche generates $10.4M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +98.0%. Flapen's verdict: Launch it (66/100).

How competitive is the diatomaceous earth niche?

7 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in diatomaceous earth?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Ease Of Cleaning. The return rate is 1.2%.

When does demand for diatomaceous earth peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.2× the quietest.

What does it cost to enter the diatomaceous earth niche?

Listings span $9.97–$36.59; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 11,692 reviews — the moat a new listing must climb.

diatomaceous earth

Launch it

A $10.4M/yr market growing +98.0% this quarter with returns at 1.2% — clears our launch bar.

Market size

Incredible$10.4M

$10.4M/yr · 3.7M searches

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.46

avg listing price — sweet spot $15–$100

Growth

Great+98.0%

90-day search growth — must beat 0% to launch

Price range

Great$9.97–$36.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,692

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, diatomaceous earth is a $10.4M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 66/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

diatomaceous earth market data

Units sold / yr: 400K–500K; avg 25,000–30,000/product
Revenue / yr: $8.6M–$10.7M; units × avg price
Conversion rate: 13.2%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.6%
Avg brand age: 47 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

HARRIS61%
Garden Safe17%
Diatomaceous Earth13%
Syngreen3%
Geomust3%
RobiGuard2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Open Trend

Top diatomaceous earth search terms

diatomaceous earth1.8M/yr +104.4%10.8% conv.
diatomaceous earth food grade803K/yr +111.8%11.6% conv.
food grade diatomaceous earth319K/yr +97.9%13.5% conv.
diatomaceous earth insect killer229K/yr +110.3%12.2% conv.
tierra de diatomeas113K/yr +21.8%2.5% conv.
diatomaceous44K/yr +69.6%5.9% conv.
harris diatomaceous earth food grade36K/yr +75.6%16.0% conv.
food grade diatomaceous earth powder23K/yr +38.8%9.8% conv.
damascus earth28K/yr +121.0%9.0% conv.
tierra de diatomeas para perros y gatos35K/yr -9.6%1.5% conv.

All search terms

Top diatomaceous earth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden Safe Brand Crawling Insect Killer Containing Diatomaceous Earth 4 Pounds Kills Cockroaches Ants and Other Listed Crawling Insects by Contact For Use Indoors & Outdoors

Garden Safe$13.664.5★6,213 rev

HARRIS Diatomaceous Earth Food Grade Half Pound with Easy Application Puffer Tip

HARRIS$10.024.5★14,883 rev

HARRIS Diatomaceous Earth Food Grade 4lb with Powder Duster Included in The Bag

HARRIS$17.714.6★35,189 rev

DiatomaceousEarth Food Grade Diatomaceous Earth 10lb | 100% Organic All-Natural Powder | Safe for Humans & Pets | OMRI Listed for Organic Use

Diatomaceous Earth$36.594.7★28,896 rev

Harris Diatomaceous Earth Crawling Insect Killer 4lb with Powder Duster Included Inside The Bag

HARRIS$25.454.4★18,813 rev

Newest

by launch date

Diatomaceous Earth Food Grade and Peppermint Oil Insect Killer Natural Crawling Pest Control for Home Garden Kills Ants Roaches Fleas Bed Bugs Silverfish Indoor Outdoor Use 1 lb

Geomust$19.48223 rev

4mo ago

Diatomaceous Earth Food Grade Powder with Peppermint - Crawling Insect Killer for Bed Bugs Roaches Ants Fleas - Indoor & Outdoor Pest Control | Family & Pet Safe | 1 lb

Syngreen$20.06183 rev

6mo ago

Diatomaceous Earth Food Grade & Peppermint Powder for Crawling Insect and Pest Control 1 lb

RobiGuard$19.20605 rev

1y ago

HARRIS Diatomaceous Earth Food Grade 10.5 LB OMRI Certified No additives or fillers

HARRIS$34.811,115 rev

3y ago

Harris 8oz Diatomaceous Earth Crawling Insect Killer 100% Natural Dust for Ants Roaches Bed Bugs Fleas Indoor & Outdoor Use

HARRIS$9.9718,813 rev

6y ago

What buyers say about diatomaceous earth

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control31%

“Natural pest control”

Quality-Overall18%

“Great product, works as expected”

Smell8%

“has no unpleasant odor”

Ease Of Use7%

“Easy to apply”

Value For Money7%

“Good value”

Advertised Vs Actual Product6%

“As advertised”

Safety Standards3%

“Safe for pets and people”

Efficiency2%

“is very effective”

Spray/Flow1%

“The sprayer isn't bad”

Plant Growth1%

“This has been absolutely perfect for my plants, helping them grow healthy and strong”

What buyers complain about

Pest/Insect Control22%

“Does NOT work on ants”

Functionality-Overall18%

“Not real effective”

Ease Of Cleaning7%

“Very messy”

Value For Money6%

“seems way overpriced here”

Ease Of Use4%

“It is hard to fill”

Size-Overall3%

“Super small”

Smell3%

“Smell is unbearable”

Leak-Proof3%

“the bottle sort of leaks”

Quality-Overall2%

“Not good quality control”

Advertised Vs Actual Product2%

“False advertisement”

Top return reasons

Advertised Vs Actual Product21%

Functionality-Overall18%

Size-Overall13%

Value For Money12%

Pest/Insect Control9%

Leak-Proof9%

Certifications3%

Eco Friendliness2%

Defective Material/Parts2%

Product Condition2%

Common questions

Is diatomaceous earth profitable to sell on Amazon United States?: The niche generates $10.4M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +98.0%. Flapen's verdict: Launch it (66/100).
How competitive is the diatomaceous earth niche?: 7 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in diatomaceous earth?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Ease Of Cleaning. The return rate is 1.2%.
When does demand for diatomaceous earth peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
What does it cost to enter the diatomaceous earth niche?: Listings span $9.97–$36.59; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 11,692 reviews — the moat a new listing must climb.