Is dianthus seeds profitable to sell on Amazon United States?

The niche generates $15K/yr across 12 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +139.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the dianthus seeds niche?

9 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in dianthus seeds?

Top complaints mined from reviews: Plant Growth, Smell, Contamination. The return rate is 0.2%.

When does demand for dianthus seeds peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.9× the quietest.

What does it cost to enter the dianthus seeds niche?

Listings span $4.25–$19.68; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.

dianthus seeds

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+139.8%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great432.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.25–$19.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.26

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$15K

$15K/yr · 22K searches

According to Flapen's Amazon United States niche tracking, dianthus seeds is a $15K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dianthus seeds market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $21K–$25K; units × avg price
Conversion rate: 8.4%
Avg BSR: #1,826
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.9%
Avg brand age: 59 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Sow Right Seeds28%
KVITER21%
SWEET YARDS18%
Seed Needs11%
Outsidepride7%
Wivolibe7%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +139.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.9×

Open Trend

Top dianthus seeds search terms

sweet william seeds13K/yr +91.5%11.6% conv.
sweet william seeds perennial6K/yr +441.3%12.6% conv.
sweet william3K/yr +105.8%6.8% conv.

All search terms

Top dianthus seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sow Right Seeds - Sweet William Mix Flower Seeds for Planting - Beautiful and Edible Biennal Variety - Non-GMO Heirloom Packet to Plant Home Flower Garden - Fragrant Blooms to Attract Pollinators (1)

Sow Right Seeds$4.954.3★335 rev

KVITER 5000 Mix Sweet William Seeds for Planting (Dianthus barbatus) Heirloom Seed Clove-Scented Blooms Drought Tolerant Perennial Flower Seeds to Plant Outside & Inside

KVITER$8.844.0★2,668 rev

Sweet William Seeds Mixed Pink Colors Extra Large 1oz Packet Over 30 000 Open Pollinated Non-GMO Flower Seeds Dianthus barbatus

SWEET YARDS$10.084.3★486 rev

Seed Needs Sweet William Seeds to Plant Mixed Dianthus Flowers XL Pack

Seed Needs$8.024.4★37 rev

Outsidepride Sweet William Dianthus Seeds - 5000 Pcs. Perennial Winter Hardy Wildflower Seeds w/Fragrant & Vibrant Blooms Ideal for Pollinator Gardens Cut Flowers & Colorful Landscaping

Outsidepride$7.474.2★860 rev

Newest

by launch date

5000 Sweet William Seeds for Planting Mixed Colors Dianthus Barbatus Flower Seeds Fragrant Perennial Blooms for Home Garden and Ground Cover

BuggyBeds$6.755 rev

7mo ago

Mixrug Mix Sweet William Dianthus Seeds for Planting 5000+pcs Rare Perennial Creeping Dianthus barbatus Flower Seeds Non-GMO Heirloom Rare Plants Open Pollinated Beauty Home Garden for Outdoors

Mixrug$5.814 rev

7mo ago

KVITER 5000 Mix Sweet William Seeds for Planting (Dianthus barbatus) Heirloom Seed Clove-Scented Blooms Drought Tolerant Perennial Flower Seeds to Plant Outside & Inside

KVITER$8.842,668 rev

8mo ago

Mixrug 5000+ Sweet William Seeds Perennial for Planting-Dianthus Seeds Sweetness Flower Non-GMO Heirloom for Outdoor Garden Hardy to USDA Zones 3-9

Mixrug$7.5318 rev

8mo ago

Seed Needs Sweet William Seeds to Plant Mixed Dianthus Flowers XL Pack

Seed Needs$8.0237 rev

11mo ago

What buyers say about dianthus seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth47%

“got pretty healthy looking plants”

Value For Money11%

“Great price”

Color10%

“Gorgeous colors”

Quality-Overall8%

“The good news”

Ease Of Use5%

“Easy to Grow”

Advertised Vs Actual Product4%

“I received what I ordered”

Strength3%

“the seedlings are hardy”

Correct Contents2%

“This small packet has a generous number of seeds in it”

Size-Overall2%

“appeared to be a good size”

Sun Shade/Wind Shield1%

“I'm excited for the weather to warm up so I can plant them”

What buyers complain about

Plant Growth41%

“Wasn't able to get any seeds to sprout”

Smell10%

“No fragrance”

Contamination6%

“then the seed packet may have been mislabeled or contaminated”

Size-Overall6%

“They're tiny”

Defective Material/Parts5%

“2 items are missing”

Instructions/User Manual/Troubleshooting5%

“No brand name or instructions”

Value For Money2%

“That said, it's a little higher priced than I usually like for flower seeds”

Durability2%

“what did sprout quickly died”

Advertised Vs Actual Product2%

“the plants do not resemble the advertised variety”

Color1%

“I have no idea how much variation in color they will have”

Top return reasons

Plant Growth32%

Advertised Vs Actual Product19%

Size-Overall13%

Defective Material/Parts13%

Value For Money10%

Functionality-Overall6%

Product Condition3%

Leak-Proof3%

Common questions

Is dianthus seeds profitable to sell on Amazon United States?: The niche generates $15K/yr across 12 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +139.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the dianthus seeds niche?: 9 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in dianthus seeds?: Top complaints mined from reviews: Plant Growth, Smell, Contamination. The return rate is 0.2%.
When does demand for dianthus seeds peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.9× the quietest.
What does it cost to enter the dianthus seeds niche?: Listings span $4.25–$19.68; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.