Dewalt Yard Tools

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

+68.5%

Conversion, latest week

4.1%

Market size, estimated

$1.5Ma year

Peak month

July2.6× the quietest month

Top search term

dewalt pruner81K searches a year

Listings sell for $113.23 on average, from $20.70 to $239.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $113.23 that is $113K to $142K a year per listing.

Average price

$113.23above the $15 to $100 sweet spot

Price range

$20.70–$239.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$113K–$142K

Returns

2.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #60 within Hand Tools. It carries 1,681 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

80%

Out of stock, average day

0.8%

Average rank

#60in Hand Tools

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,681per listing

Listings tracked

15

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months