dewalt lawn mower
Worth a lookShows beatable incumbent ratings (3.6★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Growth
Incredible+127.2%90-day search growth — must beat 0% to launch
Market size
Good$330K$330K/yr · 249K searches
Avg price
Okay$181.64avg listing price — sweet spot $15–$100
Review moat
Okay1,807.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad$15.40–$474.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dewalt lawn mower is a $330K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dewalt lawn mower market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $182K–$227K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 93%
- Out of stock
- 35.7%
- Avg brand age
- 24 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
24
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Houselife46%
- HEINPRO15%
- DEWALT10%
- Baikemon8%
- GREENFURY7%
- CAT6%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +127.2% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 7.3×
Top dewalt lawn mower search terms
- dewalt lawn mower90K/yr
- dewalt mower47K/yr
- dewalt lawn mower 20v18K/yr
- dewalt battery mower11K/yr
- dewalt lawnmower15K/yr
- dewalt electric lawn mower10K/yr
- dewalt push mower10K/yr
- dewalt battery lawn mower7K/yr
- lawn mower dewalt8K/yr
- dewalt lawn mower 60v7K/yr
Top dewalt lawn mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40V Cordless Lawn Mower Compatible with Dewalt 2x20V MAX Battery 14 Inch Electric Lawn Mower with 35L Grass Bag 6-Position Height Adjustment Foldable Push Mower for Yard (Tool Only)
Houselife$162.503.9★53 rev
40V Cordless Lawn Mower Compatible with Dewalt 2x20V MAX Battery(Tool Only) 14 Inch Electric Lawn Mower with 35L Grass Bag 6-Position Height Adjustment Foldable Push Mower for Yard
Houselife$183.094.0★39 rev
DEWALT - DPG82-21C Dewalt DPG82-21 Concealer Smoke Anti-Fog Dual Mold Safety Goggle Smoke Lens
DEWALT$15.404.5★14,688 rev
Cat DG670 60V 21 Cordless 3-In-1 Cutting Modes Brushless Push Lawn Mower with TorqLogic - Battery & Charger Included
CAT$474.874.0★127 rev
HEINPRO 14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery 2-in-1 Brushless Electric Lawn Mower for Small Yards Push Mowers with 5-Position Height Adjustment Black (Tool Only)
HEINPRO$153.303.0★26 rev
Newest
by launch date14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery
HEINPRO$168.3623 rev
40V Cordless Lawn Mower Compatible with Dewalt 2x20V MAX Battery 14 Inch Electric Lawn Mower with 35L Grass Bag 6-Position Height Adjustment Foldable Push Mower for Yard (Tool Only)
Houselife$162.5053 rev
Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery (Tool Only)
GREENFURY$126.964 rev
40V 19 Cordless Lawn Mower Compatible with DEWALT 2x20V MAX Battery (No Battery)
Baikemon$258.709 rev
HEINPRO 14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery 2-in-1 Brushless Electric Lawn Mower for Small Yards Push Mowers with 5-Position Height Adjustment Black (Tool Only)
HEINPRO$152.3513 rev
Trending
90-day click momentumHEINPRO 14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery 2-in-1 Brushless Electric Lawn Mower for Small Yards Push Mowers with 5-Position Height Adjustment Black (Tool Only)
HEINPRO$152.352.2★
14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery
HEINPRO$179.021.0★
14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery
HEINPRO$168.362.3★
20V 14 Cordless Lawn Mower Compatible with DEWALT 20V MAX Battery (No Battery)
Baikemon$144.803.5★
HEINPRO 14 Cordless Lawn Mower Compatible with Dewalt 20V MAX Battery 2-in-1 Brushless Electric Lawn Mower for Small Yards Push Mowers with 5-Position Height Adjustment Black (Tool Only)
HEINPRO$153.303.0★
What buyers say about dewalt lawn mower
What buyers praise and complain about, mined from review topics.What buyers love
“Lightweight and no gas needed”
“easy to maneuver”
“Long lasting battery”
“Cuts great”
“Very affordable”
“very easy to assemble”
“Excellent Product”
“As advertised”
“The battery charges pretty quickly”
“This thing is POWERFUL”
What buyers complain about
“Poor battery life”
“Falls apart”
“This could be so much better if there was a tiny bit more quality control”
“And to small”
“it stopped working”
“Then the battery stopped charging”
“Needs more power”
“too pricey for what I needed”
“cutting is uneven”
“like it needs to warm up”
Top return reasons
Common questions
- Is dewalt lawn mower profitable to sell on Amazon United States?
- The niche generates $330K/yr across 15 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +127.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dewalt lawn mower niche?
- 8 brands and 24 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in dewalt lawn mower?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 3.3%.
- When does demand for dewalt lawn mower peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 7.3× the quietest.
- What does it cost to enter the dewalt lawn mower niche?
- Listings span $15.40–$474.87; the average listing price is $181.64 (sweet spot $15–$100). The average incumbent carries 1,807 reviews — the moat a new listing must climb.