- Flapen Score
- 32 / 100Ranks 8,549 of 8,839 Patio, Lawn & Garden niches · −24 vs the category median of 5632
- Market size
- $7K/yr12K searches / yr
- 90-day growth
- +55.2%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 29 sellers
Flapen Score
Dekorra against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Dekorra is stronger. Inside it, weaker.
Market
The Dekorra market on Amazon at a glance
Shoppers on Amazon United States searched for Dekorra 12K times last year and spent an estimated $7K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +55.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $7Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- dekorra rock covers8K searches a year
02 · Price
A sale here is worth $119.25.
Listings sell for $119.25 on average, from $35.53 to $398.20. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $119.25 that is $0 to $12K a year per listing.
- Average price
- $119.25above the $15 to $100 sweet spot
- Price range
- $35.53–$398.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #553 within Hardscaping Materials. It carries 890 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 44%
- Out of stock, average day
- 30.2%
- Average rank
- #553in Hardscaping Materials
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 890per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Dekorra products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
29
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
2%
- Brand 166%
- Brand 216%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Dekorra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Dekorra search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dekorra rock covers8K/yr
- dekorra3K/yr
- dekorra well pump cover1K/yr
Reviews and returns
What reviews say buyers love and hate about Dekorra
We read the reviews and the return reasons for every product selling here.
“It doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dekorra questions
Answered from the same tracked data.









