Is dekorra profitable to sell on Amazon United States?

The niche generates $7K/yr across 18 tracked products. 90-day search growth is +55.2%. Flapen's verdict: Skip it (32/100).

How competitive is the dekorra niche?

7 brands and 29 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in dekorra?

Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.6%.

When does demand for dekorra peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the dekorra niche?

Listings span $35.53–$398.20; the average listing price is $119.25 (sweet spot $15–$100). The average incumbent carries 890 reviews — the moat a new listing must climb.

dekorra

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Growth

Good+55.2%

90-day search growth — must beat 0% to launch

Avg price

Good$119.25

avg listing price — sweet spot $15–$100

Review moat

Good889.56

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$35.53–$398.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 12K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, dekorra is a $7K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dekorra market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $12K–$30K; units × avg price
Conversion rate: 0.5%
Avg BSR: #553
Page quality: 0%
Prime: 44%
Sponsored: 50%
Out of stock: 30.2%
Avg brand age: 64 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Emsco Group66%
Dekorra16%
Aquascape5%
Outdoor Essentials5%
TPTBON4%
FOREVER BAMBOO3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top dekorra search terms

dekorra rock covers8K/yr +61.3%0.4% conv.
dekorra3K/yr +63.9%0.1% conv.
dekorra well pump cover1K/yr -11.2%0.0% conv.

All search terms

Top dekorra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emsco Group 2271 Landscape Rock Low Profile Boulder Lighwieght Granite

Emsco Group$108.114.6★161 rev

Emsco Group 2282 Natural Granite Appearance Extra Large & Tall Lightweight Easy to Install Landscape Rock Large

Emsco Group$107.194.2★272 rev

Emsco Group Landscape Rock Natural Sandstone Appearance Small Lightweight Easy to Install

Emsco Group$35.534.6★3,814 rev

Emsco Group 2181 Large Lightweight Landscape Rock-Resin Sandstone

Emsco Group$49.194.6★3,965 rev

Deckorators 17 in. x 10-1/2 in. x 8 in. Tan Small Landscape Rock

Outdoor Essentials$61.024.7★4,395 rev

Newest

by launch date

Aquascape Faux Rock Cover Natural Look for Concealing Cables and Equipment Lightweight Decorative Landscape Cover Weather-Resistant 25 in x 15 in 78416

Aquascape$141.5321 rev

1y ago

TPTBON Fiberglass Realistic Faux Rock Cover Outdoor Artificial Landscape Boulder Enclosure Protection Dome for Pond Equipment & Yard Fixtures Camouflage(E)

TPTBON$93.932 rev

2y ago

Sunnydaze 21.5 H Large Faux Landscape Rock Cover - Lightweight Polyresin Fake Rock Well Pump Cover for Outside Realistic Natural Texture Gray

Sunnydaze Decor$120.38721 rev

3y ago

Forever Bamboo Artificial Rock for Landscaping Faux Rock Well Pump Cover for Decorating to Hide Pipe Fiberglass Boulder Covers Small Beige 9 in H x 13 in W x 16 in L

FOREVER BAMBOO$63.68400 rev

4y ago

Aquascape Signature Series Skimmer 400/1000 Faux Rock Lid 43023

Aquascape$88.61467 rev

9y ago

What buyers say about dekorra

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“First I was happy with the size”

Quality-Overall14%

“Decent cover”

Design-Overall10%

“it looks perfect”

Color9%

“color matches really good”

Advertised Vs Actual Product6%

“As advertised”

Durability6%

“durable”

Value For Money5%

“Good value”

Strength5%

“Sturdy”

Material Quality4%

“The material is great and durable”

Ease Of Use3%

“It was easy”

What buyers complain about

Size-Overall20%

“It doesnt fit”

Color14%

“The color isn't as shown in the picture”

Advertised Vs Actual Product10%

“Size not accurate”

Value For Money10%

“A mysteriously expensive fake rock”

Thickness8%

“Not as deep as I pictured”

Weight Light5%

“the item is very light”

Ease Of Use3%

“difficult to move He spray painted a little shading on them”

Strength2%

“There is no reinforcement around the edge”

Mounting2%

“No anchors provided”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product10%

Color10%

Functionality-Overall2%

Shape/Style2%

Defective Material/Parts2%

Material Quality1%

Strength1%

Weight Light1%

Scratch Resistance0%

Common questions

Is dekorra profitable to sell on Amazon United States?: The niche generates $7K/yr across 18 tracked products. 90-day search growth is +55.2%. Flapen's verdict: Skip it (32/100).
How competitive is the dekorra niche?: 7 brands and 29 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in dekorra?: Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.6%.
When does demand for dekorra peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the dekorra niche?: Listings span $35.53–$398.20; the average listing price is $119.25 (sweet spot $15–$100). The average incumbent carries 890 reviews — the moat a new listing must climb.