How competitive is the Deer Repellent niche on Amazon United States?

10 brands and 70 sellers compete in Deer Repellent on Amazon United States. The top 5 Deer Repellent products take 61% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Deer Repellent?

Deer Repellent buyers on Amazon United States complain most about Functionality-Overall, Smell, Pest/Insect Control, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Deer Repellent niche?

Deer Repellent sells for $27.71 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.32–$79.52. The average incumbent carries 5,264 reviews — the moat a new listing must climb.

Deer Repellent

Deer Repellent clears our launch bar: a $6.0M/yr market growing +220.7% this quarter with returns at 0.5%.

Signals Trending

Flapen Score

Launch it

Top 2% of 8,839 Patio, Lawn & Garden niches · +21 vs the category median of 56

This niche Category average · 8,839 niches

Is Deer Repellent profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Deer Repellent is a $6.0M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.

Deer Repellent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +220.7% over the last 90 days and 11.8% of searches end in a purchase.

$6.0M

revenue / yr

Units sold / yr250K

Search volume / yr+220.7%1.8M

Conversion rate11.8%

Avg price$27.71

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers10 · 70

Top-5 product click share61%

Open market9%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 19 products

Top Deer Repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liquid Fence Deer And Rabbit Repellent Ready-To-Use Apply Year-Round 1 Gallon

Price: $23.06
Rating: 4.0/5
Reviews: 11,308
Age: 11y ago

Liquid Fence Deer And Rabbit Repellent Ready-To-Use Apply Year-Round 32 Ounces

Price: $9.32
Rating: 4.0/5
Reviews: 11,308
Age: 11y ago

Deer Out 40oz Ready-to-Use Deer Repellent

Price: $17.94
Rating: 4.2/5
Reviews: 4,848
Age: 17y ago

Deer Out 32oz Concentrate Deer Repellent

Price: $38.87
Rating: 4.4/5
Reviews: 5,158
Age: 17y ago

Liquid Fence Deer And Rabbit Repellent Granular 5 Pounds Harmless To Plants And Animals

Price: $27.26
Rating: 3.8/5
Reviews: 4,846
Age: 13y ago

Newest

by launch date

Deer Repellent Ball 12 Pcs Rabbit Repellent Outdoor

Price: $26.93
Rating: 2.4/5
Reviews: 44
Age: 3mo ago

fcesiweg Deer Repellent Outdoor Rabbit and Deer Repellent for Plants Rabbit Repellent Outdoor Bunny Repellent Deer Away Keep Deer & Rabbit Out of Yards 90 Days Protection 8 Packs

Price: $28.75
Rating: 4.5/5
Reviews: 322
Age: 3mo ago

PRBSOQ Deer Repellent for Plants Rabbit Repellent Outdoor Deer and Rabbit Repellent for Plants Garden Trees Deer Away Safe for People Pets and Plants Lasts Up to 60 Days 8 Packs

Price: $28.01
Rating: 4.4/5
Reviews: 213
Age: 3mo ago

LAQDECDV Deer Repellent Rabbit Repellent Outdoor Deer Deterren for Yard & Garden Bunny Repellent Balls Keep Deer Elk Moose Away from Plant/Tree Deer & Rabbit Repellant 90 Days Protection-8P

Price: $31.18
Rating: 4.4/5
Reviews: 186
Age: 3mo ago

Rabbit Repellent Outdoor 20 Pack Natural Peppermint Oil Rabbit Repellent Pet Safe Powerful Rabbit Deterrent Rabbit Repellant for Garden Deer Repellent for Outdoor Tree Yard Safe for Lawn and Plant

Price: $21.01
Rating: 3.4/5
Reviews: 1,846
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Liquid Fence61%
Deer Out16%
Bonide8%
Safer4%
IMUSTGARDEN3%
LAQDECDV2%
Open — no brand owns it (4 brands, 6%)

Deer Repellent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR11.8%Products19Brands10Top 5 Brands91%OOS Rate0.0%Rating4.0★Reviews5,264Avg BSR#173

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.4×

Top Deer Repellent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deer repellent497K/yr +91.3%7.0% conv.
deer repellent for plants183K/yr >1,000%10.6% conv.
deer repellent devices261K/yr +245.0%0.7% conv.
rabbit repellent outdoor212K/yr +256.7%6.7% conv.
liquid fence deer and rabbit repellent112K/yr +265.6%21.5% conv.
rabbit repellent104K/yr +277.9%5.0% conv.
liquid fence86K/yr +214.0%15.3% conv.
deer out54K/yr +197.1%22.3% conv.
deer and rabbit repellent46K/yr +297.7%12.4% conv.
deer deterrent devices outdoor53K/yr +128.5%0.7% conv.

What reviews say buyers love and hate about Deer Repellent

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Pest/Insect Control19%

“Very effective repellent”

Ease Of Use16%

“easy to apply”

Smell13%

“Pleasant smell”

Plant Growth10%

“Now they are blooming beautifully”

Assembly/Installation5%

“Installed as directed”

What buyers complain about

82% of reviews

Functionality-Overall23%

“Doesnt work very well”

Smell19%

“Bad smell”

Pest/Insect Control17%

“Does not repel”

Spray/Flow10%

“Does not spray”

Value For Money6%

“little expensive”

Deer Repellent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Spray/Flow

20%

2Functionality-Overall

17%

3Leak-Proof

17%

4Pest/Insect Control

5Smell

Common Deer Repellent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deer Repellent 77/100 on Amazon United States — Launch it. The niche generates $6.0M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +220.7% over the last 90 days.