Deer

Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

945K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

0.6%

Market size, estimated

$178Ka year

Peak month

December11.1× the quietest month

Top search term

deer318K searches a year

Listings sell for $30.88 on average, from $5.22 to $153.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $30.88 that is $0 to $3K a year per listing.

Average price

$30.88inside the $15 to $100 sweet spot

Price range

$5.22–$153.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #9,756 within Outdoor Holiday Decorations. It carries 1,623 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

93%

Out of stock, average day

22.6%

Average rank

#9,756in Outdoor Holiday Decorations

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,623per listing

Listings tracked

92

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months