decon
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Price range
Good$5.82–$32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$307K$307K/yr · 173K searches
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,168.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, decon is a $307K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
decon market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $338K–$423K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 24%
- Out of stock
- 2.4%
- Avg brand age
- 45 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
118
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- d-Con73%
- Tomcat10%
- Victor9%
- MouseX5%
- Benefect2%
- RatX1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Top decon search terms
- decon52K/yr
- dcon mouse poisoning43K/yr
- d-con mouse poisoning11K/yr
- d con mouse poisoning19K/yr
- dcon mouse poisoning pellets8K/yr
- d con mouse poisoning pellets5K/yr
- pet safe mouse poisoning8K/yr
- mata ratones mas efectivo en casa5K/yr
- decon mouse poisoning pellets4K/yr
- ratas5K/yr
Top decon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
d-Con Disposable Corner Fit Mouse Bait Station - 0.5 Oz (Pack of 3)
d-Con$7.804.2★8,054 rev
D-Con Refillable Corner Fit Mouse Poison Bait Station Refills 10 Count
d-Con$9.974.3★26,601 rev
d-CON Refillable Corner Fit Mouse Bait Station 1 Trap + 18 Bait Refills
d-Con$14.324.3★26,601 rev
Victor Rodent Killer 4 lb Fish-Flavored Bait Balls Mouse Poisoning Bait
Victor$16.544.0★7,761 rev
d-CON Disposable Corner Fit Mouse Poison Bait Station 3 Bait Stations Packaging May Vary
d-Con$10.414.3★944 rev
Newest
by launch date
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.492,230 rev
d-Con Toxic Bait Tray Pellets for Mice and Rats 6 oz 1 pk
d-Con$11.26105 rev
Victor Rodent Killer 4 lb Fish-Flavored Bait Balls Mouse Poisoning Bait
Victor$16.547,761 rev
Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack
Tomcat$14.9114,957 rev
RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag
RatX$19.444,451 rev
Trending
90-day click momentum
D-Con Refillable Mouse Bait Station 1 Bait Station + 20 Refills
d-Con$17.894.3★
Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack
Tomcat$14.914.2★
RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag
RatX$19.443.9★
Tomcat Mouse Killer Child Resistant Disposable Station 2 Pre-Filled Ready-To-Use Bait Stations
Tomcat$5.824.3★
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
Tomcat$32.494.6★
What buyers say about decon
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps rats at bay”
“Pretty great product review in”
“As advertised”
“Easy Peasy”
“Best price”
“Easy and clean use”
“Eliminates any lingering odors”
“The functionality is solid”
“Effective,”
“the instructions are clear”
What buyers complain about
“DID NOT WORK”
“Does not kill rats”
“Waste of money”
“Has a super strong unpleasant odor”
“The remainder slowly failed over the course of the month”
“Small Openings”
“Poor quality control”
“Impossible to set”
“hard to stay set”
“Gets eaten”
Top return reasons
Common questions
- Is decon profitable to sell on Amazon United States?
- The niche generates $307K/yr across 17 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the decon niche?
- 6 brands and 118 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in decon?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.8%.
- When does demand for decon peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
- What does it cost to enter the decon niche?
- Listings span $5.82–$32.49; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 8,169 reviews — the moat a new listing must climb.