de pool filter powder
Launch itA $1.5M/yr market growing +275.3% this quarter with returns at 0.2% — clears our launch bar.
Growth
Incredible+275.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$45.00avg listing price — sweet spot $15–$100
Price range
Incredible$28.98–$69.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 252K searches
Review moat
Good757.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, de pool filter powder is a $1.5M/yr Amazon United States market (252K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
de pool filter powder market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 60%
- Out of stock
- 6.4%
- Avg brand age
- 62 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
39
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- HTH29%
- Dicalite26%
- Robelle20%
- Pooluxe9%
- Leslie's5%
- EasyGo Product4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +275.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 12.7×
Top de pool filter powder search terms
- de pool filter powder44K/yr
- diatomaceous earth pool38K/yr
- de filter powder26K/yr
- pool de18K/yr
- diatomaceous earth for pool filter15K/yr
- de for pool filter powder16K/yr
- de powder for pool filter16K/yr
- de for pool10K/yr
- diatomaceous earth for pool9K/yr
- diatomaceous earth pool filter7K/yr
Top de pool filter powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HTH 67121 Swimming Pool Care D.E. Filter Aid Improve Filtration Efficiency and Water Clarity 10lb
HTH$28.984.8★512 rev
Dicalite Minerals DE25BOX Diatomaceous Earth Pool Filter D.E. 25 lbs
Dicalite$35.824.8★2,853 rev
Robelle 24-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA
Robelle$51.474.7★1,624 rev
DE Pool Filter Powder Diatomaceous Earth Pool Filtration Media DE Filter Powder for Water Clarity - 12LB Bags for Crystal Clear Swimming
Pooluxe$42.424.7★56 rev
Leslies Diatomaceous Earth Pool Filter Powder 24 lb Bag LPM 18783
Leslie's$41.854.8★17 rev
Newest
by launch dateLeslies Diatomaceous Earth Pool Filter Powder 24 lb Bag LPM 18783
Leslie's$41.8517 rev
EASYGO PRODUCTS Celatom Diatomaceous Earth DE Pool Filter Aid Swimming Pool & Spa Filtration 50 Pounds
EASYGO PRODUCTS$67.4146 rev
DE Pool Filter Powder Diatomaceous Earth Pool Filtration Media DE Filter Powder for Water Clarity - 12LB Bags for Crystal Clear Swimming
Pooluxe$42.4256 rev
Robelle 12-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA
Robelle$39.747 rev
DPM EP Minerals Celatom Diatomaceous Earth Swimming Pool Filter Powder 25 lbs (Diatomaceous Earth Powder)
Discount Pool Mart$35.91208 rev
Trending
90-day click momentumEASYGO PRODUCTS Celatom Diatomaceous Earth DE Pool Filter Aid Swimming Pool & Spa Filtration 50 Pounds
EASYGO PRODUCTS$67.414.8★
Leslies Diatomaceous Earth Pool Filter Powder 24 lb Bag LPM 18783
Leslie's$41.854.8★
DE Pool Filter Powder Diatomaceous Earth Pool Filtration Media DE Filter Powder for Water Clarity - 12LB Bags for Crystal Clear Swimming
Pooluxe$42.424.7★
Robelle 12-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA
Robelle$39.745.0★
Robelle 24-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA
Robelle$51.474.7★
What buyers say about de pool filter powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, I've been using for years”
“Best deal”
“As advertised”
“Filter works great”
“Easy to use”
“clean for a good price”
“Clear water”
“Perfect little 6lb packs”
“It works exactly as intended”
“Good product last the season”
What buyers complain about
“it didnt seem to filter as well”
“should be a smaller amount”
“Bags inside are very thin”
“The de itself wasnt the same color as what Ive seen previously as this was white with black specks in it”
Top return reasons
Common questions
- Is de pool filter powder profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +275.3%. Flapen's verdict: Launch it (66/100).
- How competitive is the de pool filter powder niche?
- 8 brands and 39 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in de pool filter powder?
- Top complaints mined from reviews: Filtration, Size-Overall, Thickness. The return rate is 0.2%.
- When does demand for de pool filter powder peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 12.7× the quietest.
- What does it cost to enter the de pool filter powder niche?
- Listings span $28.98–$69.09; the average listing price is $45.00 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.