de pool filter
Worth a lookShows demand growing +231.6% this quarter, but pricing outside the sweet spot ($754.25 avg) keeps it on the watch list.
Growth
Incredible+231.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great389.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$432K$432K/yr · 51K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$28.98–$1605.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$754.25avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, de pool filter is a $432K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
de pool filter market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $377K–$566K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #831
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
48
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Hayward59%
- XtremepowerUS15%
- HTH7%
- Robelle6%
- Dicalite4%
- Cryspool3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +231.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 11.8×
Top de pool filter search terms
- de pool filter17K/yr
- de filter10K/yr
- hayward de filter8K/yr
- pool de filters6K/yr
- hayward de pool filter6K/yr
- pool filter de4K/yr
Top de pool filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hayward Pool Filter W3EC40AC Perflex Diatomaceous Earth Pool Filter
Hayward$553.874.4★390 rev
Hayward W3EC65A Perflex Diatomaceous Earth DE Pool Filter System
Hayward$1126.964.5★186 rev
XtremepowerUS DE Pool Filter for In-Ground Pool and Spa 120 Gallons Per Minute Diatomaceous Earth DE Filter Swimming Pool Filter 60 Square Foot
XtremepowerUS$843.444.5★35 rev
HTH 67121 Swimming Pool Care D.E. Filter Aid Improve Filtration Efficiency and Water Clarity 10lb
HTH$28.984.8★512 rev
Robelle 24-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA
Robelle$51.474.7★1,624 rev
Newest
by launch date
FS-2004 DE Grid Pool Filter Set (48 Sq.Ft) Compatible with Unicel FS-2004 PFS2448 Filbur FC-9540 Hayward Pro-Grid DE4820/DEX4800DA MicroClear DE4800 24 DE Filter Grid (7 Full + 1 Partial Grids)
Doule King$129.951 rev
XtremepowerUS Diatomaceous Earth DE Pool Filter for In-Ground Pool Spa 48 Sq. Ft. 96 Gallons Per Minute Pool Filter Vertical Grid D.E. Filter
XtremepowerUS$748.3435 rev
loosoo W3DE3620 D.E. Pool Filter 36sq ft Fit for Hayward Pro-Grid Diatomaceous Earth Filter 72 GPM 36 Square Foot Replace DE3620
loosoo$986.431 rev
CPLIKE 48 Sq.Ft FS-2004 DE Grid Pool Replacement Filt-er Set Compatible with Unicel FS-2004 for Hayward Pro-Grid DE4820 for MicroClear DE4800 7 Full + 1 Partial for 48 Sq.Ft (24 inch Height)
CPLIKE$133.16124 rev
XtremepowerUS DE Pool Filter for In-Ground Pool and Spa 120 Gallons Per Minute Diatomaceous Earth DE Filter Swimming Pool Filter 60 Square Foot
XtremepowerUS$843.4435 rev
Trending
90-day click momentumloosoo W3DE3620 D.E. Pool Filter 36sq ft Fit for Hayward Pro-Grid Diatomaceous Earth Filter 72 GPM 36 Square Foot Replace DE3620
loosoo$986.435.0★
XtremepowerUS Diatomaceous Earth DE Pool Filter for In-Ground Pool Spa 48 Sq. Ft. 96 Gallons Per Minute Pool Filter Vertical Grid D.E. Filter
XtremepowerUS$748.344.5★
Hayward W3EC65A Perflex Diatomaceous Earth DE Pool Filter System
Hayward$1126.964.5★
Hayward W3EC50C93S Perflex 1.5 HP Diatomaceous Earth Pool Filter Pump System for Above-Ground Pools
Hayward$1160.624.4★
Hayward W3DE3620 ProGrid Diatomaceous Earth DE Pool Filter for In-Ground Pools 36 Sq. Ft.
Hayward$1325.334.4★
What buyers say about de pool filter
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, I've been using for years”
“Worth It”
“As advertised”
“Filter works great”
“Fit great”
“Easy to use”
“So easy to hook up”
“Worked well and is holding up”
“Clear water”
“Cleaned my pool great”
What buyers complain about
“the water bypassing the filtration altogether”
“Breaks often and replacement parts are often sold out”
“seemed much larger than it's predecessor”
“Bags inside are very thin”
“Delay in installation resulted in recognition past 30 days”
“It stopped working”
“High pressure”
“A $700 piece e of junk that could cost you thousands in so many ways”
“Erupts Leaks Splits Malfunctions No Quality Or CS”
“These units have a long history of poor quality and failing structurally”
Top return reasons
Common questions
- Is de pool filter profitable to sell on Amazon United States?
- The niche generates $432K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +231.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the de pool filter niche?
- 10 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in de pool filter?
- Top complaints mined from reviews: Filtration, Durability, Size-Overall. The return rate is 0.4%.
- When does demand for de pool filter peak?
- Demand peaks in May–Jun–Jul–Sep; the busiest month runs 11.8× the quietest.
- What does it cost to enter the de pool filter niche?
- Listings span $28.98–$1605.57; the average listing price is $754.25 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.