daylily bulbs
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great176.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.60–$49.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 174K searches
According to Flapen's Amazon United States niche tracking, daylily bulbs is a $74K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 68/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
daylily bulbs market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $103K–$123K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #5,000
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 78%
- Out of stock
- 26.6%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
24
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
37%
Top 20: 75%
Open market
28%
- Willard & May21%
- Holland Bulb Farms16%
- GILBERT H. WILD AND SON11%
- Generic9%
- USBRANDSEED9%
- Willard & May USA7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.8×
Top daylily bulbs search terms
- day lilly bulbs for planting16K/yr
- daylilies19K/yr
- daylily bulbs for planting22K/yr
- daylily bulbs17K/yr
- day lilies flowers live plants9K/yr
- daylily plants live8K/yr
- day lilies7K/yr
- daylily8K/yr
- daylilies perennial bulbs9K/yr
- reblooming daylilies7K/yr
Top daylily bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50PCS Daylily Hemerocallis Seeds Mixed Color Day Lily Fine Flower Seeds
USBRANDSEED$7.963.7★37 rev
6 Pack - Daylilies by The Dozen Easy to Grow Growers Choice (6 Bareroots)
GILBERT H. WILD AND SON$25.964.7★19 rev
100Pcs Perennial Daylily Hemerocallis Seeds for Planting-Mixed Color Day Lily Fine Flower Seeds Heirloom
Generic$7.652.9★11 rev
Stella Doro Yellow Daylilies - 10 Bare Root Perennials Re-Bloomer
Willard & May USA$27.943.8★527 rev
Asiatic Lilies Mix (10 Pack of Bulbs) - Freshly Dug Perennial Lily Flower Bulbs
Willard & May$22.484.2★2,301 rev
Newest
by launch date
Live Daylily - Yellow Blooms Flowering Perennial 12 Tall by 6 Wide in 2.5 Qt Pot
The Three Company$19.9313 rev
Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)
CZ Grain$17.3639 rev
6 Pack - Daylilies by The Dozen Easy to Grow Growers Choice (6 Bareroots)
GILBERT H. WILD AND SON$25.9619 rev
12 Pack - Daylilies by The Dozen Easy to Grow Growers Choice (12 bareroots)
GILBERT H. WILD AND SON$44.7019 rev
100Pcs Perennial Daylily Hemerocallis Seeds for Planting-Mixed Color Day Lily Fine Flower Seeds Heirloom
Generic$7.6511 rev
Trending
90-day click momentum
American Stella DOro Daylily Bare Roots Perennial Hemerocallis for Spring Planting Easy-to-Grow Outdoor Garden Flowers Attracts Butterflies & Bees (6 Six Bare Roots)
GardeningProducts4Less$34.691.0★
Live Daylily - Yellow Blooms Flowering Perennial 12 Tall by 6 Wide in 2.5 Qt Pot
The Three Company$19.934.3★
6 Pack - Daylilies by The Dozen Easy to Grow Growers Choice (6 Bareroots)
GILBERT H. WILD AND SON$25.964.7★
Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)
CZ Grain$17.364.2★
Rare Applique Daylily Flower Bulbs - Perennial Flower Bulbs - Attracts Butterflies and Hummingbirds - Good as Cut Flowers - Naturalizing - Perennializing
Willard & May$16.763.6★
What buyers say about daylily bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Fast Growing”
“Top notch quality plants”
“Great Value”
“bright, vibrant colors”
“As advertised”
“I love the convenience”
“Instructions were clear”
“It was a good size”
“These are hydrated, alive, and ready to take off”
“Good clean seeds”
What buyers complain about
“Poor Germination”
“Something, in my opinion should have cost 1.99”
“this package is tiny”
“Garbage”
“Not as described”
“This is not the color that was described”
“One grew though not very well”
“Dead”
“Waste”
“Arrived looking dry”
Top return reasons
Common questions
- Is daylily bulbs profitable to sell on Amazon United States?
- The niche generates $74K/yr across 54 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +73.7%. Flapen's verdict: Worth a look (68/100).
- How competitive is the daylily bulbs niche?
- 25 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in daylily bulbs?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for daylily bulbs peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.8× the quietest.
- What does it cost to enter the daylily bulbs niche?
- Listings span $5.60–$49.84; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.