Is david austin roses profitable to sell on Amazon United States?

The niche generates $40K/yr across 61 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +187.2%. Flapen's verdict: Worth a look (70/100).

How competitive is the david austin roses niche?

26 brands and 80 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in david austin roses?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for david austin roses peak?

Demand peaks in Apr–May–Jun; the busiest month runs 15.7× the quietest.

What does it cost to enter the david austin roses niche?

Listings span $5.15–$77.03; the average listing price is $33.50 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.

david austin roses

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+187.2%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$33.50

avg listing price — sweet spot $15–$100

Review moat

Great178.69

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.15–$77.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$40K

$40K/yr · 119K searches

According to Flapen's Amazon United States niche tracking, david austin roses is a $40K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 70/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

david austin roses market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $50K–$67K; units × avg price
Conversion rate: 1.0%
Avg BSR: #4,467
Page quality: 0%
Prime: 41%
Sponsored: 84%
Out of stock: 10.8%
Avg brand age: 44 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

32%

Top 20: 67%

Open market

33%

Marde Ross & Company29%
Willard & May14%
Heirloom Roses10%
Stargazer Perennials6%
GSB Garden State Bulb4%
Blooming & Beautiful4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +187.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 15.7×

Open Trend

Top david austin roses search terms

peony plant24K/yr +627.7%1.5% conv.
peonies plants live16K/yr +527.9%2.1% conv.
david austin roses20K/yr +63.4%0.4% conv.
peony plants live15K/yr +71.3%1.7% conv.
peony live plant6K/yr +285.6%0.8% conv.
peony plants6K/yr +256.1%0.9% conv.
peony bush5K/yr +200.7%0.9% conv.
peony roots for planting6K/yr +63.4%2.1% conv.
tree peony5K/yr +96.2%0.5% conv.
peonies plants4K/yr +120.2%1.5% conv.

All search terms

Top david austin roses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sarah Bernhardt Double Pink Peony - Large 3-5 Eyes Bare Root

Marde Ross & Company$30.823.5★186 rev

Mixed Peony Jumbo Pack - 6 Paeonia Large Roots - White Pink Red

Willard & May$31.553.7★470 rev

Earth Angel Parfuma Rose 1.5 Gal Potted Blush Pink Live Plant

Stargazer Perennials$67.644.6★294 rev

Mixed Peony Ranunculus Bulbs - 12 Large Size Corms for Vibrant Multi-Color Blooms Ideal for Gardens and Bouquets

Marde Ross & Company$23.713.3★363 rev

Marde Ross & Company Pink Hawaiian Coral Peony - Semi Double Coral Peony - Large Bare Root 3-5 Eyes

Marde Ross & Company$36.883.0★67 rev

Newest

by launch date

Mixed Peony Ranunculus Bulbs- Persian Buttercup -10 Corms Bulbs Flowering Blooms Perennial Bulbous Root Garden Plant (Pink)

Seeds Of Strength$14.8258 rev

5mo ago

130+ Exotic Double Peony Seeds Non-GMO Heirloom Rare Peony Seeds for Planting Perennial Flowers with Ruffled Blooms Attracts Butterflies Pollinators

Wivolibe$7.7343 rev

7mo ago

Peony Seeds for Garden Planting 99 Pieces Mixed Colors Perennial Flowers with Ruffled Blooms

BuggyBeds$7.7474 rev

10mo ago

Peony Fertilizer Liquid Plant Food for Bigger Blooms Stronger Stems & Healthy Root Development 8 oz

TPS NUTRIENTS$11.8861 rev

11mo ago

Live Flowering Bee Balm - Balmy Purple (2 Plants Per Pack) Pollinator - Attracts Butterflies 10 Tall by 4 Wide in 1 Qt Pot

The Three Company$18.97777 rev

2y ago

What buyers say about david austin roses

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth51%

“Healthy plants”

Color8%

“Its nice and green and healthy”

Quality-Overall7%

“The seeds appear good quality”

Value For Money5%

“Good value”

Advertised Vs Actual Product4%

“Perfection just as pictured”

Smell4%

“no awful scent”

Ease Of Use4%

“Easy to use”

Strength3%

“The packaging was very sturdy”

Instructions/User Manual/Troubleshooting3%

“I did exactly what the instructions said”

Size-Overall2%

“Good size”

What buyers complain about

Plant Growth47%

“Did not grow”

Size-Overall12%

“It was slightly smaller than the typical coffee table books”

Value For Money7%

“Too expensive”

Moist/Dry6%

“Arrived dried up”

Quality-Overall4%

“quality of plants was terrible”

Durability4%

“was hardly alive”

Instructions/User Manual/Troubleshooting3%

“But Lacking Instructions”

Natural Resource Wastage3%

“Wasted time and money”

Advertised Vs Actual Product2%

“Bad advertising”

Contamination1%

“Black mold”

Top return reasons

Advertised Vs Actual Product21%

Plant Growth20%

Moist/Dry13%

Size-Overall9%

Value For Money8%

Quality-Overall5%

Cover Quality4%

Functionality-Overall4%

Instructions/User Manual/Troubleshooting4%

Leak-Proof3%

Common questions

Is david austin roses profitable to sell on Amazon United States?: The niche generates $40K/yr across 61 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +187.2%. Flapen's verdict: Worth a look (70/100).
How competitive is the david austin roses niche?: 26 brands and 80 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in david austin roses?: Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.3%.
When does demand for david austin roses peak?: Demand peaks in Apr–May–Jun; the busiest month runs 15.7× the quietest.
What does it cost to enter the david austin roses niche?: Listings span $5.15–$77.03; the average listing price is $33.50 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.