Is dashi packet profitable to sell on Amazon United States?

The niche generates $42K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (44/100).

How competitive is the dashi packet niche?

9 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in dashi packet?

Top complaints mined from reviews: Taste-Overall, Salt Content, Smell. The return rate is 0.0%.

When does demand for dashi packet peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the dashi packet niche?

Listings span $13.36–$38.81; the average listing price is $22.22 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.

dashi packet

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.22

avg listing price — sweet spot $15–$100

Price range

Great$13.36–$38.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good566.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$42K

$42K/yr · 59K searches

According to Flapen's Amazon United States niche tracking, dashi packet is a $42K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dashi packet market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $44K–$56K; units × avg price
Conversion rate: 3.2%
Avg BSR: #411
Page quality: 0%
Prime: 83%
Sponsored: 58%
Out of stock: 8.3%
Avg brand age: 74 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Kayanoya61%
Sweet post10%
SINCERITE SAPPORO8%
MAESRI Brand5%
Generic5%
Down To Earth All Natural Fertilizers4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top dashi packet search terms

kayanoya dashi11K/yr -21.1%6.5% conv.
fish powder12K/yr -4.5%1.1% conv.
dried fish powder16K/yr +20.0%0.7% conv.
kayanoya4K/yr -13.1%5.1% conv.
fish powder for cooking5K/yr +12.8%2.1% conv.
dry fish powder5K/yr +55.9%1.0% conv.
dried cod fish powder3K/yr +74.8%0.4% conv.
dried fish powder protein2K/yr -25.3%0.0% conv.

All search terms

Top dashi packet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kayanoya Original Dashi Stock Powder - Japanese Dashi with Skipjack Tuna Flakes Round Herring Roasted Flying Fish & Kombu Ideal for a Various Dishes Including Miso Soup & Stews 8g x 12 Packets

Kayanoya$23.414.8★860 rev

Sweet Post Ground Fish Meal Dried Flounder Powder (Da Dei Yu Fen) 6oz

Sweet post$18.844.2★22 rev

Kayanoya Original Vegetable Stock Powder 2-Minute-Prep Vegetable Broth Vegetarian Broth Powder for Soups Pastas Salads & Grain-Based Dishes Garlic-Flavored Vegan Broth (8g x 12 Packets)

Kayanoya$23.634.7★138 rev

DASHI DASH Sprinkle-On Umami Seasoning & Japanese Dashi Powder | For Everyday Meals or Light Soup/Broth/Stock | Fish Kelp & Shiitake | No Salt No MSG No Additives | 100g

SINCERITE SAPPORO$17.764.3★72 rev

Kayanoya Original Dashi Stock Powder - Japanese Dashi with Skipjack Tuna Flakes Round Herring Roasted Flying Fish & Kombu Ideal for Variety of Dishes Including Miso Soup & Stews 8g x 30 Packets

Kayanoya$38.814.8★860 rev

Newest

by launch date

Ghana Pride Fish Powder 250g

Generic$18.980 rev

4mo ago

DASHI DASH Sprinkle-On Umami Seasoning & Japanese Dashi Powder | For Everyday Meals or Light Soup/Broth/Stock | Fish Kelp & Shiitake | No Salt No MSG No Additives | 100g

SINCERITE SAPPORO$17.7672 rev

6mo ago

Sweet Post Ground Fish Meal Dried Flounder Powder (Da Dei Yu Fen) 6oz

Sweet post$18.8422 rev

10mo ago

Kayanoya Original Dashi Stock Powder - Japanese Dashi with Skipjack Tuna Flakes Round Herring Roasted Flying Fish & Kombu Ideal for a Various Dishes Including Miso Soup & Stews 8g x 12 Packets

Kayanoya$23.41860 rev

2y ago

Kayanoya Original Vegetable Stock Powder 2-Minute-Prep Vegetable Broth Vegetarian Broth Powder for Soups Pastas Salads & Grain-Based Dishes Garlic-Flavored Vegan Broth (8g x 12 Packets)

Kayanoya$23.63138 rev

2y ago

What buyers say about dashi packet

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Great for tea”

Flavor20%

“Great flavor”

Ingredients-Overall9%

“Clean Ingredients and Great Depth”

Quality-Overall6%

“Best quality, authentic dashi packets perfect for any recipe”

Ease Of Use6%

“Easy to order and comes quick”

Cooking Instructions6%

“Easy cooking”

Value For Money3%

“Well worth the cost in terms of time saved”

Salt Content3%

“I like that it stays simple and not salty”

Solubility3%

“It blends in well and dissolves easily”

Smell2%

“I could smell the fresh smell of dashi as I opened up the bag for the very first time”

What buyers complain about

Taste-Overall12%

“Doesn't enhance the taste of my soups/stews”

Salt Content9%

“a little too salty for me”

Smell8%

“Smell of fish”

Ingredients-Overall8%

“it's odd because one of those 3 ingredients - fish”

Flavor6%

“and flavor is not that great”

Value For Money6%

“It is not the cheapest option”

Allergies3%

“because now it contains an unnecessary additional allergen”

Stale/Rotten/Spoiled3%

“NASTINESS in a tea bag”

Artificial Sweeteners3%

“Mostly sugar”

Blend/Ratio1%

“this particular blend of dried fish wasnt for me”

Top return reasons

Ingredients-Overall24%

Taste-Overall14%

Advertised Vs Actual Product14%

Value For Money10%

Smell3%

Salt Content3%

Oily/Greasy3%

Quality-Overall3%

Size-Overall3%

Flavor3%

Common questions

Is dashi packet profitable to sell on Amazon United States?: The niche generates $42K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (44/100).
How competitive is the dashi packet niche?: 9 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in dashi packet?: Top complaints mined from reviews: Taste-Overall, Salt Content, Smell. The return rate is 0.0%.
When does demand for dashi packet peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the dashi packet niche?: Listings span $13.36–$38.81; the average listing price is $22.22 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.