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D-fense Dust

Fail

The top 5 products take 96% of clicks, so D-fense Dust is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$60K/yr21K searches / yr
90-day growth
+82.5%search demand this quarter
Competition
96%top-5 click share · 6 brands · 32 sellers

Flapen Score

D-fense Dust against its category

The dotted line is the Patio, Lawn & Garden average. Past it, D-fense Dust is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D-fense Dust market on Amazon at a glance

Shoppers on Amazon United States searched for D-fense Dust 21K times last year and spent an estimated $60K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +82.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+82.5%
Conversion, latest week
13.3%
Market size, estimated
$60Ka year
Peak month
April53.1× the quietest month
Top search term
d-fense dust7K searches a year

02 · Price

A sale here is worth $21.32.

Listings sell for $21.32 on average, from $10.05 to $34.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.32 that is $5K to $11K a year per listing.

Average price
$21.32inside the $15 to $100 sweet spot
Price range
$10.05–$34.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Baits & Lures. It carries 4,228 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#413in Baits & Lures
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,228per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top D-fense Dust products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 238%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

D-fense Dust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 53.1×

Search terms

Top D-fense Dust search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • d-fense dust7K/yr
  • d fense dust7K/yr
  • defense dust insecticide3K/yr
  • defense dust5K/yr

Reviews and returns

What reviews say buyers love and hate about D-fense Dust

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pest/Insect Control”
22%of negative reviews mention “Jamming/Clogging”
1.4%of orders come back
“Keeps Clogging”
A buyer, on “Jamming/Clogging”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common D-fense Dust questions

Answered from the same tracked data.