d-fense dust
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+82.5%90-day search growth — must beat 0% to launch
Price range
Great$10.05–$34.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,228.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 21K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, d-fense dust is a $60K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
d-fense dust market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #413
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- USA Supply47%
- Control Solutions38%
- DPD D-fense7%
- Daisy J&M3%
- HARRIS2%
- Atticus2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 53.1×
Top d-fense dust search terms
- d-fense dust7K/yr
- d fense dust7K/yr
- defense dust insecticide3K/yr
- defense dust5K/yr
Top d-fense dust products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Control Solutions - 82002479 - D-Fense Dust - Insecticide - 1lb White
Control Solutions$12.724.2★1,666 rev
Defense Dust Insecticide Long-Lasting Moisture-Resistant Pest Control for Indoor & Outdoor Use (1 lb) | Includes Puffer | Premium USA Supply Gloves for Safe Eradication
USA Supply$32.384.2★41 rev
D-Fense Dust 1 lbs - Water Resistant 8 Month Control Targets: Ants roaches Bed Bugs Scorpions Spiders and More with USA Supply Gloves and Pest Identification Card
USA Supply$19.214.6★375 rev
Control Solutions D-Fense Dust
DPD D-fense$12.494.4★419 rev
D-Fense Dust 1lb Insecticide + 5 inch Clear Puffer
Daisy J&M$34.774.5★11 rev
Newest
by launch dateDefense Dust Insecticide Long-Lasting Moisture-Resistant Pest Control for Indoor & Outdoor Use (1 lb) | Includes Puffer | Premium USA Supply Gloves for Safe Eradication
USA Supply$32.3841 rev
D-Fense Dust 1lb Insecticide + 5 inch Clear Puffer
Daisy J&M$34.7711 rev
Atticus Tirade 1% Cyfluthrin Dust Insecticide (1.25 lb) - Ready-to-Use Insect Killer - Indoor and Outdoor Control of Ants Bees Wasps Hornets Cockroaches and Many Other pests
Atticus$27.61546 rev
D-Fense Dust 1 lbs - Water Resistant 8 Month Control Targets: Ants roaches Bed Bugs Scorpions Spiders and More with USA Supply Gloves and Pest Identification Card
USA Supply$19.21375 rev
HARRIS Diatomaceous Earth Powder Duster with 6 Inch Extension Nozzle for Easier Application of DE in Home & Outdoor Lawn and Garden Use
HARRIS$10.0526,539 rev
Trending
90-day click momentumDefense Dust Insecticide Long-Lasting Moisture-Resistant Pest Control for Indoor & Outdoor Use (1 lb) | Includes Puffer | Premium USA Supply Gloves for Safe Eradication
USA Supply$32.384.2★
Atticus Tirade 1% Cyfluthrin Dust Insecticide (1.25 lb) - Ready-to-Use Insect Killer - Indoor and Outdoor Control of Ants Bees Wasps Hornets Cockroaches and Many Other pests
Atticus$27.614.7★
Control Solutions - 82002479 - D-Fense Dust - Insecticide - 1lb White
Control Solutions$12.724.2★
D-Fense Dust 1lb Insecticide + 5 inch Clear Puffer
Daisy J&M$34.774.5★
Control Solutions D-Fense Dust
DPD D-fense$12.494.4★
What buyers say about d-fense dust
What buyers praise and complain about, mined from review topics.What buyers love
“Get rid of pests”
“Works as advertised”
“Easy to use”
“very affordable”
“Great product”
“Great for use on carpenter bees”
“The 6-inch extension nozzle is an absolute game-changer”
“Very easy to use with a duster”
“This item will puff out the product with no issues”
“Seems sturdy”
What buyers complain about
“Keeps Clogging”
“Killed all the wasps in the two nests in under 24 hours. didn't stick around to time it”
“The spray can be a bit unpredictable”
“Didn't work for me”
“This seems like terrible quality control”
“The item I received would not seat properly”
“bees were falling out shortly after”
“Not worth the money”
“BUT EVERY TIME YOU PICK IT UP”
“attachment isnt the best fit for cracks and openings”
Top return reasons
Common questions
- Is d-fense dust profitable to sell on Amazon United States?
- The niche generates $60K/yr across 7 tracked products. 90-day search growth is +82.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the d-fense dust niche?
- 6 brands and 32 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in d-fense dust?
- Top complaints mined from reviews: Jamming/Clogging, Pest/Insect Control, Spray/Flow. The return rate is 1.4%.
- When does demand for d-fense dust peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 53.1× the quietest.
- What does it cost to enter the d-fense dust niche?
- Listings span $10.05–$34.77; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 4,228 reviews — the moat a new listing must climb.