cute doormat
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.08avg listing price — sweet spot $15–$100
Price range
Great$9.31–$107.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,138.74avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 250K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cute doormat is a $47K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 22% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cute doormat market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #4,014
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 91%
- Out of stock
- 6.9%
- Avg brand age
- 31 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
106 rising
Sellers
118
Top-5 brand share
22%
Top 20: 54%
Top-5 click share
13%
Top 20: 36%
Open market
75%
- MAINEVENT7%
- HIYARD4%
- XLDLIOO4%
- Barnyard Designs4%
- AMARU DOOR MATS3%
- KANKUN3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top cute doormat search terms
- boho door mat35K/yr
- fun door mat30K/yr
- fun welcome mat16K/yr
- doormat cute20K/yr
- boho welcome mat16K/yr
- coir mats outdoor10K/yr
- fun doormat11K/yr
- coir welcome mat11K/yr
- boho front door mat11K/yr
- unique door mat10K/yr
Top cute doormat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
HIYARD$13.044.7★3,431 rev
Mohawk Home Swirl Style Casual Ornamental Rust 2 X 3 All Weather Outdoor Door Mat Perfect for Porch Garage
Mohawk Home$25.974.8★1,077 rev
XLDLIOO Boho Floral Door Mat Boho Floral Doormat Black Flower Welcome Front Door Mat Outside Indoor Outdoor Entrance Botanical Artificial Coir Doormats Rugs for Patio Entry Home Decor 30x17in
XLDLIOO$24.373.6★102 rev
Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17x30 Border)
Barnyard Designs$24.284.5★1,779 rev
LIVEBOX Black Outdoor Entryway Rug Washable Boho Porch Rug Cotton Front Door Mat Moroccan Woven Area Rugs Throw Carpet for Layered Front Door (2.3 x 3.6)
LIVEBOX$23.094.4★1,785 rev
Newest
by launch date
yueyaer Cute Boho Door Mat Retro Floral Outdoor Welcome Mats Outside Entrance Non Slip Doormat Porch Back Door Home Decor(17X30in Green Flower)
yueyaer$22.2124 rev
MatEssenz 2x3 Washable Entryway Rug Woven Boho Geometric Indoor Front Door Mat Pet Friendly Neutral Farmhouse Accent Throw Rug for Kitchen & Bedroom Beige
MatEssenz$15.3454 rev
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.49564 rev
OSLYSOF Funny Welcome Door Mat Yay Youre Here Doormat for Front Door Indoor Outdoor Porch Entrance Entryway Funny Welcome Mat Outside 17x30 Inches
OSLYSOF$21.1071 rev
XLDLIOO Boho Floral Door Mat Boho Floral Doormat Black Flower Welcome Front Door Mat Outside Indoor Outdoor Entrance Botanical Artificial Coir Doormats Rugs for Patio Entry Home Decor 30x17in
XLDLIOO$24.37102 rev
Trending
90-day click momentumMatEssenz 2x3 Washable Entryway Rug Woven Boho Geometric Indoor Front Door Mat Pet Friendly Neutral Farmhouse Accent Throw Rug for Kitchen & Bedroom Beige
MatEssenz$15.344.5★
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.494.3★
Wulidrom Doormat Hippity Hoppity Get Off My Property Rug for High Traffic Areas
Wulidrom$25.484.5★
Chardin home Hand Woven Natural Jute Braided Rug -18x30 Inch Half Round | Vintage Boho Reversible Doormat for Entryway Front Door | Farmhouse Natural Fiber Rugs for Bedroom Kitchen Living Room
Chardin home$24.844.4★
DUKINO 2x3 Rugs for Entryway Floral Indoor Washable Door Mat Non Slip Boho Small Rug for Kitchen Soft Low Pile Front Door Throw Rug for Entrance Bedroom Kitchen Laundry Bathroom Black
DUKINO$17.434.5★
What buyers say about cute doormat
What buyers praise and complain about, mined from review topics.What buyers love
“High quality mat”
“Colors are accurate”
“As pictured”
“I am also happy with the size”
“Great deal”
“Good quality durable material”
“The design is simple”
“Clean easily”
“Nice thickness”
“The mat is sturdy”
What buyers complain about
“Little small”
“Not as thick as I anticipated”
“Not the quality I was expecting”
“Color was very faded”
“Falls apart”
“False advertisement”
“not sturdy”
“Doesn't lay flat”
“Thin material”
“Meh, not worth the price”
Top return reasons
Common questions
- Is cute doormat profitable to sell on Amazon United States?
- The niche generates $47K/yr across 185 tracked products. 15 of 36 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cute doormat niche?
- 106 brands and 118 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 22% of demand.
- What do buyers complain about in cute doormat?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.4%.
- When does demand for cute doormat peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the cute doormat niche?
- Listings span $9.31–$107.58; the average listing price is $23.08 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.