creeping phlox
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+102.3%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$3.53–$41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good984.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 303K searches
Avg price
Okay$9.91avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, creeping phlox is a $170K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 73/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
creeping phlox market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $198K–$248K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #1,291
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 85%
- Out of stock
- 4.9%
- Avg brand age
- 60 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
24
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
35%
Top 20: 76%
Open market
33%
- Mixrug23%
- Carpet Creeping16%
- Generic11%
- Wivolibe8%
- KCT GARDEN4%
- Marde Ross & Company4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +102.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 28.6×
Top creeping phlox search terms
- creeping phlox seeds105K/yr
- creeping phlox66K/yr
- phlox seeds perennial32K/yr
- phlox seeds24K/yr
- phlox19K/yr
- creeping phlox seeds ground cover14K/yr
- phlox seeds perennial ground cover11K/yr
- creeping phlox seeds perennial8K/yr
- creeping phlox seed5K/yr
- woodland phlox seeds5K/yr
Top creeping phlox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1100+ Mix Creeping Phlox Seeds for Planting-Non-GMO Heirloom Plant Seeds Garden Outdoor Attracts Bees and Butterflies
Generic$8.163.4★41 rev
Mixrug Mix Creeping Dwarf Phlox Seeds for Planting 1000+pcs Perennial Creeping Phlox Flower Seeds Ground Cover Plants Non-GMO Heirloom Beauty Dwarf Flowers for Home Garden Outdoors
Mixrug$8.583.4★50 rev
CarpetC 1000+ Creeping Phlox Seeds for Planting Ground Cover Purple Flowers Star-Shaped Blooms Phlox subulata Non-GMO Heirloom for Garden Borders Home Containers
Carpet Creeping$7.693.8★25 rev
Mixrug Creeping Phlox Seeds for Planting 1000+pcs Rare Perennial Creeping Purple Phlox Flower Seeds Plants Non-GMO Heirloom Dwarf Ground Cover Beauty Flowers Plants for Home Garden Outdoors
Mixrug$8.273.2★49 rev
Mixed Phlox Seeds for Planting - 2000 Creeping Phlox Seeds Perennial Ground Cover Plants- Annual Flower for Home Garden
Wivolibe$8.203.9★160 rev
Newest
by launch date
SVI 1500 Mountain Phlox Seeds (Linanthus grandiflorus) Ground Cover Phlox Seed Packets Bulk Sweet Fragrance Flower Garden Heirloom Annual Purple Flower Seeds for Outdoor Garden Containers
SVI$5.84616 rev
1000+ Creeping Phlox Seeds Beauty for Planting Outdoor-Annual Garden Phlox Fragrant Attracts Butterflies
Carpet Creeping$6.695 rev
20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden
Carpet Creeping$8.66156 rev
CarpetC 1000+ Creeping Phlox Seeds for Planting Ground Cover Purple Flowers Star-Shaped Blooms Phlox subulata Non-GMO Heirloom for Garden Borders Home Containers
Carpet Creeping$7.6925 rev
CarpetC 1000+ White Phlox Seeds for Planting Creeping Evergreen Fragrant Summer Flowers Phlox subulata Ground Cover Non-GMO Heirloom Blooms for Garden Borders Containers & Pollinator Gardens
Carpet Creeping$7.8215 rev
Trending
90-day click momentum
Mixrug Dwarf Creeping Phlox Seeds for Planting 1008+pcs Perennial Creeping Sky Phlox Flower Seeds Ground Cover Plants Non-GMO Heirloom Dwarf Hummingbirds Pollinated Flowers for Home Garden Outdoors
Mixrug$7.433.7★
1000+ Creeping Phlox Seeds Beauty for Planting Outdoor-Annual Garden Phlox Fragrant Attracts Butterflies
Carpet Creeping$6.693.4★
SVI 1500 Mountain Phlox Seeds (Linanthus grandiflorus) Ground Cover Phlox Seed Packets Bulk Sweet Fragrance Flower Garden Heirloom Annual Purple Flower Seeds for Outdoor Garden Containers
SVI$5.844.0★
CarpetC 1000+ Creeping Phlox Seeds for Planting Ground Cover Purple Flowers Star-Shaped Blooms Phlox subulata Non-GMO Heirloom for Garden Borders Home Containers
Carpet Creeping$7.693.8★
Mixrug 10007+ Creeping Mixed Phlox Seeds for Planting Bright Perennial Creeping Phlox Seeds- Ground Cover Plants Seed Non-GMO Heirloom for Outdoors
Mixrug$7.682.5★
What buyers say about creeping phlox
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Grow”
“Good quality seeds”
“Good value of money”
“The color of these is so pretty”
“Easy to use”
“Exactly what I wanted”
“The instructions were clear”
“One of the best parts is the scent; when you walk on it, the plant releases a fruity aroma that ranges from vanilla to lemon, and its a magnet for bees and butterflies, the pollinators we gardeners always need”
“consistent in size”
“Kept them moist”
What buyers complain about
“Didn't germinate”
“Bag is smaller than I expected”
“Overpriced”
“NOT as advertised”
“Did not work”
“I was hoping for some included instructions as Ive heard these are hard to start”
“Just not the quality of product I expected at all”
“Waste”
“weren't purple”
“It sprouted within a week”
Top return reasons
Common questions
- Is creeping phlox profitable to sell on Amazon United States?
- The niche generates $170K/yr across 47 tracked products. 9 of 29 products launched in the last 360 days are still selling. 90-day search growth is +102.3%. Flapen's verdict: Worth a look (73/100).
- How competitive is the creeping phlox niche?
- 23 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in creeping phlox?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for creeping phlox peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 28.6× the quietest.
- What does it cost to enter the creeping phlox niche?
- Listings span $3.53–$41.34; the average listing price is $9.91 (sweet spot $15–$100). The average incumbent carries 984 reviews — the moat a new listing must climb.