Craftsman Mower
FailThe top 5 brands take 100% of clicks, so Craftsman Mower is a Fail.
- Flapen Score
- 34 / 100Ranks 8,456 of 8,839 Patio, Lawn & Garden niches · −22 vs the category median of 5634
- Market size
- $72K/yr18K searches / yr
- 90-day growth
- +123.8%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 12 sellers
Flapen Score
Craftsman Mower against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Craftsman Mower is stronger. Inside it, weaker.
Market
The Craftsman Mower market on Amazon at a glance
Shoppers on Amazon United States searched for Craftsman Mower 18K times last year and spent an estimated $72K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +123.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +123.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $72Ka year
- Peak month
- May8.1× the quietest month
- Top search term
- craftsman electric lawn mower8K searches a year
02 · Price
A sale here is worth $321.03.
Listings sell for $321.03 on average, from $228.07 to $606.39. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $321.03 that is $0 to $32K a year per listing.
- Average price
- $321.03above the $15 to $100 sweet spot
- Price range
- $228.07–$606.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$32K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #188 within Lawn Mowers & Tractors. It carries 2,462 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 50%
- Out of stock, average day
- 14.4%
- Average rank
- #188in Lawn Mowers & Tractors
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 2,462per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Craftsman Mower products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)
- Price
- $267.09
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 6mo ago

CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)
- Price
- $606.39
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)
- Price
- $325.38
- Rating
- 4.2/5
- Reviews
- 413
- Age
- 5y ago

PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment
- Price
- $263.04
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 3y ago

Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
- Price
- $228.07
- Rating
- 4.2/5
- Reviews
- 12,027
- Age
- 13y ago
Trending
estimated 90-day click momentum
CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)
- Price
- $267.09
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 6mo ago

CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)
- Price
- $606.39
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
- Price
- $228.07
- Rating
- 4.2/5
- Reviews
- 12,027
- Age
- 13y ago

PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment
- Price
- $263.04
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 3y ago

CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)
- Price
- $325.38
- Rating
- 4.2/5
- Reviews
- 413
- Age
- 5y ago
Newest
by launch date
CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)
- Price
- $267.09
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 6mo ago

CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)
- Price
- $606.39
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment
- Price
- $263.04
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 3y ago

CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)
- Price
- $325.38
- Rating
- 4.2/5
- Reviews
- 413
- Age
- 5y ago

CRAFTSMAN Electric Push Lawn Mower 20-Inch Deck Corded Powerful 13-AMP Motor 6 Setting Height Adjustment Winged Blades 3 in 1 Bagging Mulching and Discharge (CMEMW213)
- Price
- $236.22
- Rating
- 4.1/5
- Reviews
- 1,359
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- CRAFTSMAN90%
- PowerSmart5%
- Greenworks4%
Demand
Craftsman Mower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×
Search terms
Top Craftsman Mower search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- craftsman electric lawn mower8K/yr
- craftsman lawnmower7K/yr
- craftsman battery lawn mower3K/yr
Reviews and returns
What reviews say buyers love and hate about Craftsman Mower
We read the reviews and the return reasons for every product selling here.
“Amazon sent with a dead battery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Craftsman Mower questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









