craftsman mower
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+123.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,462avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$321.03avg listing price — sweet spot $15–$100
Market size
Bad$72K$72K/yr · 18K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$228.07–$606.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, craftsman mower is a $72K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
craftsman mower market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $32K–$80K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 33%
- Out of stock
- 14.4%
- Avg brand age
- 40 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- CRAFTSMAN90%
- PowerSmart5%
- Greenworks4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +123.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×
Top craftsman mower search terms
- craftsman electric lawn mower8K/yr
- craftsman lawnmower7K/yr
- craftsman battery lawn mower3K/yr
Top craftsman mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)
CRAFTSMAN$267.094.3★36 rev
CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)
CRAFTSMAN$606.394.8★16 rev
CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)
CRAFTSMAN$325.384.2★413 rev
PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment
PowerSmart$263.044.4★921 rev
Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
Greenworks$228.074.2★12,027 rev
Newest
by launch dateCRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)
CRAFTSMAN$267.0936 rev
CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)
CRAFTSMAN$606.3916 rev
PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment
PowerSmart$263.04921 rev
CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)
CRAFTSMAN$325.38413 rev
CRAFTSMAN Electric Push Lawn Mower 20-Inch Deck Corded Powerful 13-AMP Motor 6 Setting Height Adjustment Winged Blades 3 in 1 Bagging Mulching and Discharge (CMEMW213)
CRAFTSMAN$236.221,359 rev
Trending
90-day click momentumCRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)
CRAFTSMAN$267.094.3★
CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)
CRAFTSMAN$606.394.8★
Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
Greenworks$228.074.2★
PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment
PowerSmart$263.044.4★
CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)
CRAFTSMAN$325.384.2★
What buyers say about craftsman mower
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to assemble”
“Very affordable”
“Easy to Use”
“Build quality is excellent”
“Lightweight and easy to use”
“cuts like a dream”
“Long lasting battery”
“As advertised”
“Good power”
“good durability”
What buyers complain about
“Amazon sent with a dead battery”
“stopped working after one use”
“Absolute garbage”
“Go slow if youre going to mow”
“Then the battery stopped charging”
“The clippings bag is a bit small”
“Terrible instructions”
“It is kinda pricey”
“Seemed a little more flimsy”
“It does not cut evenly”
Top return reasons
Common questions
- Is craftsman mower profitable to sell on Amazon United States?
- The niche generates $72K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the craftsman mower niche?
- 3 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in craftsman mower?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 3.3%.
- When does demand for craftsman mower peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.1× the quietest.
- What does it cost to enter the craftsman mower niche?
- Listings span $228.07–$606.39; the average listing price is $321.03 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.