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Cowboy Grill

Maybe

The top 5 brands take only 44% of clicks. But buyers convert on only 0.4% of searches, so Cowboy Grill is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$88K/yr96K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
38%top-5 click share · 34 brands · 54 sellers

Flapen Score

Cowboy Grill against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Cowboy Grill is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cowboy Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Cowboy Grill 96K times last year and spent an estimated $88K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
0.4%
Market size, estimated
$88Ka year
Peak month
October2.2× the quietest month
Top search term
open fire grill31K searches a year

02 · Price

A sale here is worth $216.99.

Listings sell for $216.99 on average, from $9.64 to $1510.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $216.99 that is $0 to $22K a year per listing.

Average price
$216.99above the $15 to $100 sweet spot
Price range
$9.64–$1510.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #164 within Outdoor Heating & Cooling. It carries 849 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
52%
Out of stock, average day
7.6%
Average rank
#164in Outdoor Heating & Cooling
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
849per listing
Listings tracked
56

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cowboy Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

54

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

38%

Top 20: 73%

Open market

51%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cowboy Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Cowboy Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • open fire grill31K/yr
  • fire grill16K/yr
  • cowboy grill17K/yr
  • fire ring with cooking grate6K/yr
  • cowboy fire pit grill8K/yr
  • fireplace grill10K/yr
  • cowboy grill and fire pit5K/yr
  • bonfire grill3K/yr

Reviews and returns

What reviews say buyers love and hate about Cowboy Grill

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Grilling”
12%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cowboy Grill questions

Answered from the same tracked data.