coral bells
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible66.83avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+166.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.44avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$4.45–$49.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$45K$45K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, coral bells is a $45K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 65/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
coral bells market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #8,087
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 49%
- Out of stock
- 28.8%
- Avg brand age
- 53 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
15
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
52%
Top 20: 87%
Open market
13%
- The Three Company53%
- Daylily Nursery16%
- Perennial Farm Marketplace6%
- GARDENS ALIVE!5%
- HILROQG4%
- Outsidepride2%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +166.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 20.8×
Top coral bells search terms
- coral bells live plant17K/yr
- coral bells15K/yr
- heuchera live plants10K/yr
- heuchera10K/yr
- coral bells perennial live plants3K/yr
Top coral bells products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Live Heuchera Coral Bells 2-Pack Peach Parfait Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$19.454.0★45 rev
Live Heuchera (Coral Bells) Shades of Purple Beautiful Shade Perennial Healthy Spring Plant 10 Tall by 6 Wide in 2 Qt Pot
The Three Company$18.983.9★200 rev
Live Heuchera Coral Bells 2-Pack Purple Shades Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$18.844.0★45 rev
Live Heuchera (Coral Bells) - Shades of Green - Beautiful Shade Perennial - Healthy Spring Plant - 12 Tall by 6 Wide in 2.5 Qt Pot
The Three Company$20.333.9★200 rev
GARDENS ALIVE! - Mixed Colored Coral Bells Heuchera Dormant Bare Root Perennial Starter Plant Roots 5 Plants per Offer
GARDENS ALIVE!$29.813.0★16 rev
Newest
by launch date
Live Heuchera (Coral Bells) Tri-Color Blend Beautiful Shade Perennial Healthy Spring Plant 10 Tall by 6 Wide in 2 Qt Pot
The Three Company$19.77200 rev
Northern Exposure Amber Heuchera - 4 Pot - Coral Bells- Shade Lover
Hirt's Gardens$14.973 rev
Live Heuchera Coral Bells 2-Pack Peach Parfait Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$19.4545 rev
Live Heuchera Coral Bells 2-Pack Purple Shades Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$18.8445 rev
Live Heuchera Coral Bells 2-Pack Black Olive Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$18.8845 rev
Trending
90-day click momentumLive Heuchera (Coral Bells) - Shades of Green - Beautiful Shade Perennial - Healthy Spring Plant - 12 Tall by 6 Wide in 2.5 Qt Pot
The Three Company$20.333.9★
Live Heuchera (Coral Bells) Tri-Color Blend Beautiful Shade Perennial Healthy Spring Plant 10 Tall by 6 Wide in 2 Qt Pot
The Three Company$19.773.9★
Northern Exposure Amber Heuchera - 4 Pot - Coral Bells- Shade Lover
Hirt's Gardens$14.975.0★
Live Heuchera Coral Bells 2-Pack Purple Shades Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$18.844.0★
Live Heuchera Coral Bells 2-Pack Peach Parfait Shade Perennial Foliage Plant 10 Tall 1 Qt Pot
The Three Company$19.454.0★
What buyers say about coral bells
What buyers praise and complain about, mined from review topics.What buyers love
“they are growing great”
“Wonderful color”
“Great product”
“Great deal”
“Good size”
“As described”
“Easy to grow”
“it is thriving”
“I followed the directions 100%”
“Smells good too”
What buyers complain about
“Poor germination”
“Save your money”
“much larger than expected”
“only received pink”
“Not dark like advertised”
“no planting instructions”
“Dead almost”
“Not good quality plants”
“Waste”
“NEVER WORKED”
Top return reasons
Common questions
- Is coral bells profitable to sell on Amazon United States?
- The niche generates $45K/yr across 35 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +166.1%. Flapen's verdict: Worth a look (65/100).
- How competitive is the coral bells niche?
- 15 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in coral bells?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for coral bells peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 20.8× the quietest.
- What does it cost to enter the coral bells niche?
- Listings span $4.45–$49.85; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.