cooler table
Worth a lookShows demand growing +184.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+184.0%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$127.28avg listing price — sweet spot $15–$100
Market size
Good$576K$576K/yr · 794K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,635.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.83–$308.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cooler table is a $576K/yr Amazon United States market (794K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cooler table market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $636K–$764K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 92%
- Out of stock
- 7.0%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
45
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
32%
Top 20: 63%
Open market
25%
- VINGLI37%
- Keter16%
- Permasteel7%
- SHAREWIN5%
- Outvita5%
- Veradek4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +184.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×
Top cooler table search terms
- patio cooler112K/yr
- cooler cart94K/yr
- cooler table102K/yr
- rolling cooler cart59K/yr
- outdoor cooler table53K/yr
- cooler table outdoor39K/yr
- outdoor cooler on wheels24K/yr
- standing cooler37K/yr
- patio cooler on wheels34K/yr
- rolling ice chest cooler cart39K/yr
Top cooler table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VINGLI 80 Quart Rolling Ice Chest Portable Patio Party Bar Drink Cooler Cart with Shelf Beverage Pool with Bottle Opener Grey
VINGLI$122.664.5★2,229 rev
VINGLI 80 Quart Rolling Ice Chest Portable Patio Party Bar Drink Cooler Cart with Shelf Beverage Pool with Bottle Opener (Black)
VINGLI$135.714.5★2,229 rev
VINGLI 80 Quart Rolling Ice Chest Portable Patio Party Bar Drink Cooler Cart with Shelf Beverage Pool with Bottle Opener (Green)
VINGLI$120.644.5★2,229 rev
Keter Pacific Cool Bar Outdoor Patio Furniture and Hot Tub Side Table with 7.5 Gallon Beer and Wine Cooler Espresso Brown
Keter$67.074.7★22,671 rev
Keter Cool Side Table Cooler 3 in 1 Outdoor Patio Table and Ice Chest Storage Ideal Hot Tub Table Decor and Outdoor Patio Bar Portable Bar Graphite
Keter$52.534.5★226 rev
Newest
by launch date
PASAMIC Outdoor Cooler Side Table 3-in-1 Patio Ice Cooler Table with Storage HDPE Outdoor Table with Drain Plug Holds 24 Cans & Fits Wine Bottles Poolside Deck Backyard (Black)
PASAMIC$55.9837 rev
EFU Cooler Table 15 Gallon Cooler Bar Table Adjustable Height Multi-Functional Outdoor Cool Bar for Drinks Beer & Wine with Drain Plug Patio Furniture for Backyard Pool BBQ & Parties (Black)
EFU$76.5225 rev
Permasteel Party Cooler with Divider Spacious 80-Qt Capacity Chills 36hrs Serving Tray Rolling Ice Chest for Indoor and Outdoor Entertainment Matte Teal
Permasteel$232.1421 rev
Keter Cool Side Table Cooler 3 in 1 Outdoor Patio Table and Ice Chest Storage Ideal Hot Tub Table Decor and Outdoor Patio Bar Portable Bar Graphite
Keter$52.53226 rev
VINGLI Portable Cooler Table with Extra Storage Shelf Alloy Steel Black Picetable Model
VINGLI$102.66120 rev
Trending
90-day click momentumPASAMIC Outdoor Cooler Side Table 3-in-1 Patio Ice Cooler Table with Storage HDPE Outdoor Table with Drain Plug Holds 24 Cans & Fits Wine Bottles Poolside Deck Backyard (Black)
PASAMIC$55.984.8★
80 QT Rolling Cooler Cart on Wheels Outdoor Backyard Cooler Trolley with Large Storage Space Portable Drink Beverage Bar for Patio Pool Party Ice Chest with Shelf and Bottle Opener Black
SHAREWIN$65.604.8★
Outvita 80 Quart Rolling Ice Chest Portable Bar Drink Cooler with Catch Basin Bottom Storage Tray and Bottle Opener for Patio Party BBQ Beach Activities (Dark Gray)
Outvita$125.504.6★
VINGLI 80 Quart Rolling Ice Chest Portable Patio Party Bar Drink Cooler Cart with Shelf Beverage Pool with Bottle Opener (Orange)
VINGLI$125.914.5★
EFU Cooler Table 15 Gallon Cooler Bar Table Adjustable Height Multi-Functional Outdoor Cool Bar for Drinks Beer & Wine with Drain Plug Patio Furniture for Backyard Pool BBQ & Parties (Black)
EFU$76.524.7★
What buyers say about cooler table
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Assembly is simple”
“Sleek looking”
“Easy to use”
“Beautiful green”
“The entire table is sturdy and well made”
“Reasonably priced”
“As advertised”
“Good size”
“Durable and looks great”
What buyers complain about
“Not great quality”
“Broken within 24 hours of set up”
“overall overpriced”
“Horrible instructions”
“Leaking”
“Definitely not very heavy duty”
“eye-wateringly cheap construction”
“not a darker shade of brown”
“Very cheap materials”
“Assembly was a bit tricky”
Top return reasons
Common questions
- Is cooler table profitable to sell on Amazon United States?
- The niche generates $576K/yr across 62 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +184.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the cooler table niche?
- 24 brands and 45 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in cooler table?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 1.9%.
- When does demand for cooler table peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.9× the quietest.
- What does it cost to enter the cooler table niche?
- Listings span $16.83–$308.24; the average listing price is $127.28 (sweet spot $15–$100). The average incumbent carries 1,636 reviews — the moat a new listing must climb.