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Cooking Wood

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $45K a year here, so Cooking Wood is a Maybe.

Flapen Score
58
58 / 100
Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 56
Market size
$45K/yr31K searches / yr
90-day growth
+52.0%search demand this quarter
Competition
50%top-5 click share · 15 brands · 21 sellers

Flapen Score

Cooking Wood against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Cooking Wood is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooking Wood market on Amazon at a glance

Shoppers on Amazon United States searched for Cooking Wood 31K times last year and spent an estimated $45K. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+52.0%
Conversion, latest week
3.6%
Market size, estimated
$45Ka year
Top search term
cooking wood10K searches a year

02 · Price

A sale here is worth $39.61.

Listings sell for $39.61 on average, from $10.62 to $123.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $39.61 that is $0 to $4K a year per listing.

Average price
$39.61inside the $15 to $100 sweet spot
Price range
$10.62–$123.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,942 within Fuel & Firestarters. It carries 568 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
71%
Out of stock, average day
5.2%
Average rank
#1,942in Fuel & Firestarters
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
568per listing
Listings tracked
34

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cooking Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

14%

  • Brand 140%
  • Brand 220%
  • Brand 316%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Search terms

Top Cooking Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooking wood10K/yr
  • wood splits for smoker4K/yr
  • wood logs for smokers3K/yr
  • bulk smoking wood4K/yr
  • smoking wood logs4K/yr
  • smoking wood splits3K/yr
  • smoker wood logs3K/yr

FAQ

Common Cooking Wood questions

Answered from the same tracked data.