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Cooking Stone

Fail

The top 5 brands take 97% of clicks, so Cooking Stone is a Fail.

Flapen Score
36
36 / 100
Ranks 8,333 of 8,839 Patio, Lawn & Garden niches · −20 vs the category median of 56
Market size
$118K/yr78K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
66%top-5 click share · 7 brands · 17 sellers

Flapen Score

Cooking Stone against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Cooking Stone is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooking Stone market on Amazon at a glance

Shoppers on Amazon United States searched for Cooking Stone 78K times last year and spent an estimated $118K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
1.8%
Market size, estimated
$118Ka year
Peak month
December2.4× the quietest month
Top search term
cooking stone23K searches a year

02 · Price

A sale here is worth $82.55.

Listings sell for $82.55 on average, from $29.52 to $393.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $82.55 that is $0 to $8K a year per listing.

Average price
$82.55inside the $15 to $100 sweet spot
Price range
$29.52–$393.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #160 within Grilling Cookware & Rotisseries. It carries 1,092 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#160in Grilling Cookware & Rotisseries
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,092per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cooking Stone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • Brand 155%
  • Brand 230%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cooking Stone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cooking Stone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooking stone23K/yr
  • stone grill11K/yr
  • hot rock cooking stone8K/yr
  • steak stones hot stone cooking7K/yr
  • cooking stones6K/yr
  • lava rock cooking stone4K/yr
  • steak stone6K/yr
  • cooking stones for steak5K/yr
  • ishiyaki grilling stone2K/yr
  • lava stone grill4K/yr

Reviews and returns

What reviews say buyers love and hate about Cooking Stone

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
2.9%of orders come back
“it smells bad”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cooking Stone questions

Answered from the same tracked data.