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50

contrac

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 61Growth 55Conversion 83Competition 12Returns 97Price range 56Avg price 78Brand share 0Review moat 74Quality gap 24

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$92.34

avg listing price — sweet spot $15–$100

Review moat

Good556.13

avg incumbent reviews — the moat a new listing must climb

Market size

Good$521K

$521K/yr · 62K searches

Price range

Good$32.49–$154.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, contrac is a $521K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

contrac market data

Units sold / yr
5K–6K
avg 500–750/product
Revenue / yr
$462K–$554K
units × avg price
Conversion rate
9.0%
Avg BSR
#256
Page quality
0%
Prime
75%
Sponsored
13%
Out of stock
0.0%
Avg brand age
69 months
Avg seller age
153 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Bell Laboratories84%
  • Tomcat7%
  • Contrac Place Packs5%
  • Contrac3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top contrac search terms

  • contrac blox26K/yr
  • contrac19K/yr
  • contrac blox rodent bait8K/yr
  • contrac rat bait8K/yr
  • contrac mouse bait2K/yr
  • contrac blox rat & mice bait141/yr
All search terms

Top contrac products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$78K30%$156K45%$235K60%$313K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about contrac

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control33%

“Keeps rats at bay”

Quality-Overall20%

“No complaints”

Advertised Vs Actual Product9%

“Works as advertised”

Ease Of Use9%

“Easy to use”

Value For Money8%

“Worth every penny”

Strength5%

“Effective”

Smell3%

“The smell pellets are much better”

Durability2%

“didnt crumble apart like some other brands Ive used before”

Size-Overall2%

“The size is perfect”

Adhesion/Stickiness1%

“good thing I had glue boards as well”

What buyers complain about

Pest/Insect Control36%

“Doesnt kill mice”

Functionality-Overall20%

“Didn't work”

Value For Money10%

“Cheaper by the bucket”

Smell6%

“also has no odor as in past you open the bucket”

Ease Of Use5%

“harder to do”

Quality-Overall3%

“really dont know how to quality control this other than changing the expiration date”

Durability3%

“Then later they die”

Size-Overall1%

“Very large ones”

Adhesion/Stickiness1%

“not sticking around”

Defective Material/Parts1%

“Product does not work”

Top return reasons

Functionality-Overall36%
Size-Overall17%
Value For Money13%
Advertised Vs Actual Product10%
Pest/Insect Control9%
Defective Material/Parts3%
Leak-Proof3%
Product Condition1%
Comfort-Overall1%
Certifications1%

Common questions

Is contrac profitable to sell on Amazon United States?
The niche generates $521K/yr across 8 tracked products. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the contrac niche?
4 brands and 44 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in contrac?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.7%.
When does demand for contrac peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the contrac niche?
Listings span $32.49–$154.02; the average listing price is $92.34 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.