Is coneflower seeds profitable to sell on Amazon United States?

The niche generates $171K/yr across 28 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (61/100).

How competitive is the coneflower seeds niche?

19 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in coneflower seeds?

Top complaints mined from reviews: Plant Growth, Value For Money, Functionality-Overall. The return rate is 0.3%.

When does demand for coneflower seeds peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.5× the quietest.

What does it cost to enter the coneflower seeds niche?

Listings span $4.71–$18.15; the average listing price is $8.34 (sweet spot $15–$100). The average incumbent carries 935 reviews — the moat a new listing must climb.

coneflower seeds

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good934.61

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Market size

Okay$171K

$171K/yr · 282K searches

Avg price

Bad$8.34

avg listing price — sweet spot $15–$100

Price range

Bad$4.71–$18.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, coneflower seeds is a $171K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

coneflower seeds market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $209K–$250K; units × avg price
Conversion rate: 7.2%
Avg BSR: #1,039
Page quality: 0%
Prime: 96%
Sponsored: 82%
Out of stock: 3.8%
Avg brand age: 56 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

28%

Generic17%
Organo Republic16%
Sow Right Seeds15%
Wivolibe11%
KVITER8%
NYGardenia5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.5×

Open Trend

Top coneflower seeds search terms

coneflower seeds92K/yr +21.8%8.5% conv.
echinacea seeds58K/yr +17.5%8.6% conv.
coneflower seeds perennial30K/yr +6.4%9.5% conv.
coneflower19K/yr +72.5%3.3% conv.
cone flower seeds21K/yr +53.3%9.8% conv.
cone flowers10K/yr +107.7%3.9% conv.
coneflowers9K/yr +113.4%3.3% conv.
cone flower seeds perennial outdoor9K/yr +9.3%11.3% conv.
cone flower7K/yr +59.4%4.3% conv.
echinacea seeds for planting10K/yr -10.5%9.2% conv.

All search terms

Top coneflower seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1200+ Mixed Color Echinacea Seeds - Perennial Multi-Color Coneflower Non-GMO Heirloom for Gardens Pollinators & Cut Flowers

Generic$8.623.7★131 rev

Sow Right Seeds - Mixed Color Coneflower Echinacea Seeds for Planting - Non-GMO Heirloom Ideal for Beautiful Flower Garden - Vibrant Cone Flowers - Perennial Blooms for Outdoor Gardens or Bouquets (1)

Sow Right Seeds$4.934.1★68 rev

KVITER 550 Purple Coneflower Seeds (Echinacea Purpurea) Echinacea Herb Flower Seeds for Planting Wild Flower Seed Packets Wildflower Pollinator for Home Garden Containers Flowers Beds

KVITER$8.114.0★2,668 rev

Organo Republic Echinacea Seeds Pack 1 oz - Over 9 300 Non-GMO Heirloom Echinacea Seeds for Planting Perennial Flowers in Individual Packet Coneflower for Planting Indoor & Outdoor Garden

Organo Republic$12.134.5★1,873 rev

Organo Republic Echinacea Seeds Pack 5.5 G - Over 1000 Non-GMO Heirloom Echinacea Seeds for Planting Herbs in Individual Seed Packet Herbs Seeds for Planting Home Garden Indoor & Outdoor Gardening

Organo Republic$5.054.3★500 rev

Newest

by launch date

Mix Echinacea Coneflower Seeds for Planting - 2000+ Non-GMO Heirloom Seeds Rainbow Mix Perennial Bloom Flowers for Outdoor Gardens & Cut Flowers

Wivolibe$7.623 rev

3mo ago

KVITER 550 Purple Coneflower Seeds (Echinacea Purpurea) Echinacea Herb Flower Seeds for Planting Wild Flower Seed Packets Wildflower Pollinator for Home Garden Containers Flowers Beds

KVITER$8.112,668 rev

5mo ago

Mixrug Echinacea Coneflower Seeds for Planting 300+pcs Rare Perennial Hardy Double Echinacea Cone Flower Seeds Plants Non-GMO Heirloom Hummingbirds Open Pollinated Flowers for Home Garden Outdoors

Mixrug$7.1411 rev

8mo ago

1000+ Echinacea Purpurea Seeds for Planting Mixed Color Echinacea Coneflower Seeds Perennial Cone Flower Seed for Home Garden Potted Decoration

Generic$7.1119 rev

9mo ago

200+ Red Coneflower Seeds Non-GMO Open Pollinated Echinacea Purpurea Perennial Medicinal Flower Seed for Garden Herbal Tea and Pollinators High Germination Rate

BuggyBeds$7.2134 rev

10mo ago

What buyers say about coneflower seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth56%

“Excellent germination”

Value For Money10%

“Great value”

Quality-Overall9%

“Good quality”

Advertised Vs Actual Product8%

“As advertised”

Color7%

“the color assortment is amazing”

Ease Of Use3%

“easy to use”

Size-Overall2%

“It is a nice size bag”

Strength1%

“They look strong and healthy and I would not hesitate to order them again”

Instructions/User Manual/Troubleshooting1%

“Followed the directions”

Smell0%

“Very fragrant”

What buyers complain about

Plant Growth68%

“Poor germination”

Value For Money8%

“Would have cost 1$ somewhere else for the same amount”

Functionality-Overall5%

“Never can up”

Instructions/User Manual/Troubleshooting4%

“followed the directions very disappointed”

Size-Overall4%

“Small packet”

Advertised Vs Actual Product3%

“False advertisement”

Quality-Overall2%

“Poor seed quality”

Color1%

“Just purple”

Natural Resource Wastage1%

“Complete waste of time and money”

Durability1%

“They dont come up at all after 2”

Top return reasons

Advertised Vs Actual Product28%

Plant Growth21%

Value For Money18%

Size-Overall14%

Functionality-Overall8%

Defective Material/Parts3%