commercial floor mats & matting
Skip itSoft demand (-14.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.69avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$9.49–$120.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$229K$229K/yr · 250K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,967.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, commercial floor mats & matting is a $229K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
commercial floor mats & matting market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $350K–$437K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 96%
- Out of stock
- 1.2%
- Avg brand age
- 48 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
35
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
55%
Top 20: 94%
Open market
31%
- GORILLA GRIP28%
- MaxMat13%
- FloorGuard9%
- EZ2LIVE8%
- Notrax6%
- Ottomanson5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top commercial floor mats & matting search terms
- commercial floor mat32K/yr
- commercial floor mats & matting25K/yr
- restaurant floor mats15K/yr
- commercial door mat19K/yr
- commercial rug17K/yr
- commercial rugs for business15K/yr
- industrial rug14K/yr
- commercial rugs for entryway15K/yr
- industrial floor mats13K/yr
- commercial carpet11K/yr
Top commercial floor mats & matting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GORILLA GRIP Waterproof Traffic Guard Door Mat Indoor and Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs Office Hallway Garage and Patio Low Profile Runner 29x17 Black
GORILLA GRIP$19.104.4★8,293 rev
MaxMat Extra Large Commercial Floor Mat 3 x 5 Feet Heavy Duty Commercial Door Mat Waterproof Low-Profile Easy to Clean Rubber Backing Entry Mudroom Rug (Charcoal Grey)
MaxMat$51.334.5★410 rev
GORILLA GRIP Waterproof Traffic Guard Door Mat 72x48 Indoor Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs for Office Hallway Garage Patio Low Profile Runner Rug Black
GORILLA GRIP$60.714.4★8,293 rev
EZ2LIVE Front Door Mat 3 x 5 Heavy Duty Door Mat Outside Entrance Non-Slip Welcome Mat Absorbent & Dirt Resistant Low Profile Large Door Mats Commercial Rugs for Entryway Indoor Outdoor Grey
EZ2LIVE$47.124.8★204 rev
Large Door Mat 3 x 5 Charcoal Heavy Duty Commercial Floor Mat Industrial Floor Mat for High Traffic Areas Or Business Entryway Nonslip Rubber Backing.
FloorGuard$45.784.5★62 rev
Newest
by launch date
Large Door Mat 3 x 5 Grey Heavy Duty Commercial Floor Mat Industrial Floor Mat for High Traffic Areas Or Business Entryway Nonslip Rubber Backing.
FloorGuard$48.0962 rev
Large Door Mat 3 x 5 Charcoal Heavy Duty Commercial Floor Mat Industrial Floor Mat for High Traffic Areas Or Business Entryway Nonslip Rubber Backing.
FloorGuard$45.7862 rev
OLANLY Front Door Mat Indoor Outdoor Entrance 2-Pack 29.5 x 17 Inch Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry Grey
OLANLY$12.241,063 rev
MYFAMIREA Commercial Floor Mat 3 x 5 Extra Large Front Door Industrial Rug Heavy Duty Brush Step Entrance Mat Weather Utility Rug with Non Slip Rubber Backing Low Profile for Entryway Charcoal Grey
MYFAMIREA$42.95184 rev
Large Indoor Outdoor Door Mat 2 x 6 Heavy Duty Commercial Floor Mat Inside Outside Entrance Rubber Border Doormats for Entryway High Traffic Area Waterproof Low-Profile Easy to Clean
BesWin$50.85162 rev
Trending
90-day click momentumLarge Door Mat 3 x 5 Grey Heavy Duty Commercial Floor Mat Industrial Floor Mat for High Traffic Areas Or Business Entryway Nonslip Rubber Backing.
FloorGuard$48.094.5★
MaxMat Extra Large Commercial Floor Mat 3 x 5 Feet Heavy Duty Waterproof Low-Profile Easy to Clean Rubber Entry Mat (RIB0035BL Black)
MaxMat$57.504.5★
Large Door Mat 3 x 5 Charcoal Heavy Duty Commercial Floor Mat Industrial Floor Mat for High Traffic Areas Or Business Entryway Nonslip Rubber Backing.
FloorGuard$45.784.5★
Ottomanson Commercial Scrape Rib Entry Mat Heavy Duty Ribbed Floor Mat for High Traffic Non Slip Rubber Back Waterproof Indoor Outdoor Use for Offices Schools Lobbies 27 x 9 Black
Ottomanson$36.174.6★
Notrax 109 Industrial Door Mat 3 x 4 Entrance Mat Heavy Duty Commercial Rugs for Entryway Welcome Lobbies Garage and Mudroom Made in the USA Charcoal Black Brush Step 109S0034CH
Notrax$60.544.7★
What buyers say about commercial floor mats & matting
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Just as advertised”
“way cheaper”
“Keeps my home clean”
“Very durable”
“perfect size and product was as advertised”
“Non slippery”
“The material feels strong”
“Very good material”
“Heavy duty”
What buyers complain about
“its just as short”
“A little thinner than I hoped”
“Low quality”
“It also has a terrible rubber smell”
“pulling out after just one week”
“Won't lay flat”
“When I walked on it the water gushed out”
“Not worth price”
“Wrong Color”
“Not as good as pictures”
Top return reasons
Common questions
- Is commercial floor mats & matting profitable to sell on Amazon United States?
- The niche generates $229K/yr across 28 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the commercial floor mats & matting niche?
- 22 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in commercial floor mats & matting?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.8%.
- When does demand for commercial floor mats & matting peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the commercial floor mats & matting niche?
- Listings span $9.49–$120.65; the average listing price is $43.69 (sweet spot $15–$100). The average incumbent carries 4,967 reviews — the moat a new listing must climb.