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Commercial Floor Mats & Matting

Fail

Demand is soft, at -14.0% this quarter, so Commercial Floor Mats & Matting is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$229K/yr250K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
55%top-5 click share · 22 brands · 35 sellers

Flapen Score

Commercial Floor Mats & Matting against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Commercial Floor Mats & Matting is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Commercial Floor Mats & Matting market on Amazon at a glance

Shoppers on Amazon United States searched for Commercial Floor Mats & Matting 250K times last year and spent an estimated $229K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
2.1%
Market size, estimated
$229Ka year
Peak month
February1.4× the quietest month
Top search term
commercial floor mat32K searches a year

02 · Price

A sale here is worth $43.69.

Listings sell for $43.69 on average, from $9.49 to $120.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $43.69 that is $11K to $22K a year per listing.

Average price
$43.69inside the $15 to $100 sweet spot
Price range
$9.49–$120.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #197 within Doormats. It carries 4,967 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
93%
Out of stock, average day
1.2%
Average rank
#197in Doormats
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,967per listing
Listings tracked
28

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Commercial Floor Mats & Matting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

35

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

55%

Top 20: 94%

Open market

31%

  • Brand 128%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Commercial Floor Mats & Matting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Commercial Floor Mats & Matting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • commercial floor mat32K/yr
  • commercial floor mats & matting25K/yr
  • restaurant floor mats15K/yr
  • commercial door mat19K/yr
  • commercial rug17K/yr
  • commercial rugs for business15K/yr
  • industrial rug14K/yr
  • commercial rugs for entryway15K/yr
  • industrial floor mats13K/yr
  • commercial carpet11K/yr

Reviews and returns

What reviews say buyers love and hate about Commercial Floor Mats & Matting

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.8%of orders come back
“its just as short”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Commercial Floor Mats & Matting questions

Answered from the same tracked data.