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Comfrey

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.0% this quarter, so Comfrey is a Maybe.

Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$159K/yr117K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
55%top-5 click share · 19 brands · 63 sellers

Flapen Score

Comfrey against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Comfrey is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Comfrey market on Amazon at a glance

Shoppers on Amazon United States searched for Comfrey 117K times last year and spent an estimated $159K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.2%
Market size, estimated
$159Ka year
Peak month
September2.5× the quietest month
Top search term
comfrey104K searches a year

02 · Price

A sale here is worth $18.87.

Listings sell for $18.87 on average, from $5.19 to $36.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.87 that is $2K to $5K a year per listing.

Average price
$18.87inside the $15 to $100 sweet spot
Price range
$5.19–$36.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #654 within Herbs. It carries 980 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
9.9%
Average rank
#654in Herbs
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
980per listing
Listings tracked
27

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top Comfrey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

63

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 93%

Open market

29%

  • Sow Right Seeds14%
  • Starwest Botanicals14%
  • Christopher's Original Formulas12%
  • Frontier Co-op12%
  • Wild Castle11%
  • Terry Naturally7%

Demand

Comfrey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Comfrey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • comfrey104K/yr
  • comfry7K/yr
  • organic comfrey4K/yr
  • comphrey2K/yr

Reviews and returns

What reviews say buyers love and hate about Comfrey

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor germination”
A buyer, on “Plant Growth”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Comfrey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data