Is comfrey profitable to sell on Amazon United States?

The niche generates $159K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the comfrey niche?

19 brands and 63 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in comfrey?

Top complaints mined from reviews: Plant Growth, Value For Money, Smell. The return rate is 0.1%.

When does demand for comfrey peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the comfrey niche?

Listings span $5.19–$36.00; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

comfrey

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.87

avg listing price — sweet spot $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$5.19–$36.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good979.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$159K

$159K/yr · 117K searches

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, comfrey is a $159K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

comfrey market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $113K–$151K; units × avg price
Conversion rate: 7.2%
Avg BSR: #654
Page quality: 0%
Prime: 85%
Sponsored: 78%
Out of stock: 9.9%
Avg brand age: 79 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

29%

Sow Right Seeds14%
Starwest Botanicals14%
Christopher's Original Formulas12%
Frontier Co-op12%
Wild Castle11%
Terry Naturally7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top comfrey search terms

comfrey104K/yr -5.4%6.1% conv.
comfry7K/yr -15.6%6.6% conv.
organic comfrey4K/yr -26.5%8.3% conv.
comphrey2K/yr -18.0%7.0% conv.

All search terms

Top comfrey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sow Right Seeds - Comfrey Seeds for Planting - Non-GMO Heirloom - High-Yield Comfrey for Garden Medicinal Herbs and Soil Improvement - Outdoor or Indoor Herb Garden - Use for Home Remedies (1)

Sow Right Seeds$5.194.1★853 rev

Starwest Botanicals Organic Dried Comfrey Leaf - Natural Herb for Topical Application Salve or Oil Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch

Starwest Botanicals$13.724.7★825 rev

DNA Organics Comfrey Salve Ointment 2oz Organic Herbal Salve for Bones Muscles Joints Knees Skin & Tattoo Care. Herbal Balm for Soothing Relief. Handcrafted Slow-Infused No Chemical Fillers

Wild Castle$19.024.5★665 rev

Christophers Original Formulas Comfrey Ointment 2 Ounce Herbal Ointment with Organic Comfrey Leaf in a Natural Beeswax and Olive Oil Base

Christopher's Original Formulas$14.514.4★3,826 rev

Frontier Co-op Organic Cut and Sifted Comfrey Leaf 1.27oz

Frontier Co-op$7.754.6★857 rev

Newest

by launch date

9 Comfrey Roots Plants Live Comfrey Rhizomes Root Cuttings for Planting Herb Plant Garden 1 to 2 Inc in Height

Generic$22.8912 rev

6mo ago

Organic Comfrey Salve for Bone Healing (4 oz) | Natural Herbal Comfrey Cream for Soothing Comfort and Recovery - Infused with Concentrated Comfrey Oil

Lemant$20.09130 rev

9mo ago

Wild Healing Comfrey Salve Concentrated Herbal Balm with Arnica Magnesium & MSM Soothing Botanical Cream for Joints Muscles & Dry Skin 4.23 oz

Wild Healing$23.27158 rev

10mo ago

Bocking 14 Comfrey Root Cuttings to Grow - Many Uses Pretty Flowers - Unrooted Cuttings Grow Easily (3 Cuttings)

CZ Grain$15.9492 rev

1y ago

Handmade Organics Comfrey Salve 3.5oz Natural Herbal Balm for Bones Muscles Joints Knees & Skin - Made In USA - Handcrafted with Slow-Infused Herbs & Mineral-Rich Ingredients for Daily Skin

Chialing$21.4748 rev

1y ago

What buyers say about comfrey

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Plant Growth16%

“Growing well”

Smell10%

“The smell is mild and pleasant”

Efficiency7%

“It was effective”

Value For Money5%

“Good value”

Joint Pain4%

“Really helps joint pain”

Advertised Vs Actual Product3%

“It seems to work”

Instructions/User Manual/Troubleshooting3%

“Great product instructions include awesome”

Absorbency3%

“It absorbs well”

Ease Of Use2%

“easy to use”

What buyers complain about

Plant Growth32%

“Poor germination”

Value For Money7%

“pricey”

Smell6%

“the he salve had a cat urine odor to it”

Functionality-Overall5%

“This Comfrey Cream did not work at all”

Size-Overall3%

“This bottle is small”

Pain Relief-Overall3%

“ache in my wrist”

Moist/Dry2%

“were slightly damp at arrival”

Allergies2%

“I'm allergic to it”

Advertised Vs Actual Product2%

“Doesn't look like picture”

Durability2%

“Doesnt last as long as I hoped”

Top return reasons

Plant Growth22%

Functionality-Overall19%

Advertised Vs Actual Product14%

Moist/Dry9%

Ingredients-Overall7%

Value For Money6%

Smell4%

Cutting/Trimming3%

Size-Overall2%

Side Effects2%

Common questions

Is comfrey profitable to sell on Amazon United States?: The niche generates $159K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the comfrey niche?: 19 brands and 63 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in comfrey?: Top complaints mined from reviews: Plant Growth, Value For Money, Smell. The return rate is 0.1%.
When does demand for comfrey peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the comfrey niche?: Listings span $5.19–$36.00; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.