Come Back with a Warrant Doormat

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

6.3%

Market size, estimated

$77Ka year

Peak month

August1.7× the quietest month

Top search term

come back with a warrant doormat45K searches a year

Listings sell for $22.19 on average, from $15.52 to $29.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.19 that is $2K to $6K a year per listing.

Average price

$22.19inside the $15 to $100 sweet spot

Price range

$15.52–$29.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #9,154 within Doormats. It carries 541 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#9,154in Doormats

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

541per listing

Listings tracked

16

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months