Column
MaybeThe top 5 brands take only 39% of clicks. But buyers convert on only 0.6% of searches, so Column is a Maybe.
- Flapen Score
- 60 / 100Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 5660
- Market size
- $48K/yr122K searches / yr
- 90-day growth
- +64.1%search demand this quarter
- Competition
- 23%top-5 click share · 62 brands · 81 sellers
Flapen Score
Column against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Column is stronger. Inside it, weaker.
Market
The Column market on Amazon at a glance
Shoppers on Amazon United States searched for Column 122K times last year and spent an estimated $48K. The top 5 brands take 39% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- +64.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $48Ka year
- Top search term
- outdoor pedestal20K searches a year
02 · Price
A sale here is worth $67.81.
Listings sell for $67.81 on average, from $9.22 to $190.91. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $67.81 that is $0 to $7K a year per listing.
- Average price
- $67.81inside the $15 to $100 sweet spot
- Price range
- $9.22–$190.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #2,023 within Pots, Planters & Container Accessories. It carries 492 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 74%
- Out of stock, average day
- 12.1%
- Average rank
- #2,023in Pots, Planters & Container Accessories
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 492per listing
- Listings tracked
- 98
04 · Newcomers
6 of last year's 41 launches cleared the first-year sales bar.
41 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 41
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Column products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
62 rising
Sellers
81
Top-5 brand share
39%
Top 20: 76%
Top-5 click share
23%
Top 20: 55%
Open market
56%
- Brand 112%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Column search demand
Weekly searches over the year. Pick a range.
Search terms
Top Column search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor pedestal20K/yr
- garden pedestal14K/yr
- column25K/yr
- plant pedestal outdoor10K/yr
- garden pedestals10K/yr
- garden pedestal outdoor7K/yr
- stone pedestal8K/yr
- garden pedestals and columns7K/yr
- stone pedestal stand4K/yr
- art pedestal4K/yr
Reviews and returns
What reviews say buyers love and hate about Column
We read the reviews and the return reasons for every product selling here.
“Not very strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Column questions
Answered from the same tracked data.









