Is coleus seeds profitable to sell on Amazon United States?

The niche generates $88K/yr across 31 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the coleus seeds niche?

18 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in coleus seeds?

Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for coleus seeds peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.6× the quietest.

What does it cost to enter the coleus seeds niche?

Listings span $4.10–$26.64; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.

coleus seeds

Worth a look

Shows beatable incumbent ratings (3.4★), but a small market ($88K/yr) keeps it on the watch list.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.10–$26.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,476.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.72

avg listing price — sweet spot $15–$100

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Market size

Bad$88K

$88K/yr · 175K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, coleus seeds is a $88K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

coleus seeds market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $86K–$107K; units × avg price
Conversion rate: 4.7%
Avg BSR: #3,343
Page quality: 0%
Prime: 68%
Sponsored: 65%
Out of stock: 6.8%
Avg brand age: 60 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

51%

Top 20: 87%

Open market

33%

KVITER18%
Sow Right Seeds16%
Generic12%
Mixrug8%
Carpet Creeping7%
Seed Needs5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.6×

Open Trend

Top coleus seeds search terms

coleus seeds69K/yr -27.6%6.7% conv.
coleus live plant44K/yr +63.0%2.1% conv.
coleus26K/yr +18.5%2.5% conv.
coleus seeds for planting20K/yr -39.6%8.4% conv.
coleus plant9K/yr +3.4%1.0% conv.
coleus plants live4K/yr +22.1%1.3% conv.
coleus plants3K/yr +37.0%2.6% conv.

All search terms

Top coleus seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KVITER 1600 Rainbow Coleus Seeds for Planting Mix (Plectranthus scutellarioides) Coleus Garden Seed Packets Non-GMO & Heirloom Flower Seeds for Outdoor & Indoor Garden Containers Borders Patios

KVITER$7.104.0★2,668 rev

Sow Right Seeds - Rainbow Coleus Seeds for Planting Indoor & Shade Flowers

Sow Right Seeds$5.034.1★2,283 rev

Mixrug 150+ Mixed Coleus Seeds for Planting - Non-GMO Heirloom Rainbow Coleus Seeds Painted Nettle for Outdoor Gardens & Indoor Pots-Pollinator-Attracting

Mixrug$8.172.8★27 rev

Coleus Rainbow Mix Live Plants Set of 6 Colorful Foliage for Indoor Outdoor Gardens

Generic$19.972.8★21 rev

Park Seed Giant Exhibition Complete Mix Coleus Seeds Large Multi-Colored Foliage on Compact Plants Classic Victorian Houseplant or Shade Garden Accent Pack of 20

Park Seed$11.543.2★1,419 rev

Newest

by launch date

SVI 1200 Rainbow Coleus Seeds (Plectranthus Scutellarioides) - Painted Nettle Garden Seed Packets Colorful Foliage Mix Shade Tolerant - Annual Flower Seeds for Indoor & Outdoor Garden and Borders

SVI$5.86616 rev

2mo ago

HOME GROWN Coleus Rainbow Seeds 400 Count 0.04 oz Flower Seed Coleus scutellarioides Rainbow Indoor Plant Seeds for Containers Shade Gardens Decorative Multicolor Foliage

HOME GROWN$6.0333,625 rev

3mo ago

Coleus Live Indoor Plant Colorful Foliage Assorted Varieties 3 Pack

Generic$26.434 rev

4mo ago

Groundio Coleus Rainbow Mix Seeds for Planting Coleus Colorful Flower Seeds Non-GMO Heirloom Seeds for Outdoor & Indoor Garden Containers Borders Patios (Coleus scutellarioides)

Groundio$6.106 rev

4mo ago

CarpetC 100+ Coleus Rainbow Seeds for Planting Perennial Colorful Foliage Shade Plant Plectranthus scutellarioides for Home Containers and Garden Borders

Carpet Creeping$6.617 rev

5mo ago

What buyers say about coleus seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth56%

“Great germination”

Color14%

“Colors pretty”

Quality-Overall6%

“Excellent product”

Value For Money6%

“Great value”

Ease Of Use3%

“Easy to understand and read”

Advertised Vs Actual Product3%

“as advertised”

Instructions/User Manual/Troubleshooting2%

“Had good directions included”

Moist/Dry1%

“Moisture level was fine upon receiving not wet”

Strength1%

“coming in strong”

Size-Overall0%

“not too tight”

What buyers complain about

Plant Growth45%

“Bad seeds”

Size-Overall11%

“Extremely small”

Advertised Vs Actual Product7%

“Nothing like the picture”

Color7%

“Not real colorful”

Value For Money5%

“Could have got these much cheaper elsewhere”

Durability5%

“dead in 2 days”

Quality-Overall4%

“Bad quality”

Natural Resource Wastage2%

“Waste of time and money”

Instructions/User Manual/Troubleshooting1%

“No instructions”

Functionality-Overall1%

“Didn’t take. Did everything as ordered and it never took!! Totally a pain with no results! And I bought all the products to make it grow! It did not!”

Top return reasons

Advertised Vs Actual Product27%

Plant Growth26%

Size-Overall10%

Value For Money8%

Moist/Dry8%

Functionality-Overall6%

Defective Material/Parts5%

Color3%

Durability1%

Smell1%

Common questions

Is coleus seeds profitable to sell on Amazon United States?: The niche generates $88K/yr across 31 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the coleus seeds niche?: 18 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in coleus seeds?: Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for coleus seeds peak?: Demand peaks in Mar–Apr–May; the busiest month runs 3.6× the quietest.
What does it cost to enter the coleus seeds niche?: Listings span $4.10–$26.64; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.