coleman pool
Launch itA $2.4M/yr market growing +206.6% this quarter with returns at 0.7% — clears our launch bar.
Growth
Incredible+206.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 517K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Review moat
Okay3,457.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$13.93–$2546.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$662.95avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, coleman pool is a $2.4M/yr Amazon United States market (517K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 63/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coleman pool market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $2.0M–$2.7M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 94%
- Out of stock
- 0.2%
- Avg brand age
- 30 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
1%
- Bestway68%
- Intex22%
- Funsicle3%
- INTEX3%
- SunSwell2%
- Blue Wave1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +206.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.5×
Top coleman pool search terms
- bestway steel pro max pool81K/yr
- oval pool65K/yr
- oval pools above ground38K/yr
- 15x48 above ground pool30K/yr
- salt water pool32K/yr
- above ground pool rectangle26K/yr
- oval above ground pool29K/yr
- rectangle above ground pool30K/yr
- above ground pool 48 inch deep18K/yr
- 14x48 above ground pool18K/yr
Top coleman pool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue POOL ONLY
Bestway$256.284.1★1,698 rev
Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray
Bestway$456.874.1★4,507 rev
Bestway Steel Pro MAX 10 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump & Type I Cartridge Gray
Bestway$119.224.1★3,603 rev
Bestway Steel Pro MAX 14 x 82 x 39.5 Oval Above Ground Swimming Pool Set 530 GPH Filter Pump Ladder Tritech Puncture Resistant Liner ClickConnect Steel Frame Gray
Bestway$516.904.2★2,319 rev
Bestway Steel Pro MAX 14 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray
Bestway$421.054.1★4,507 rev
Newest
by launch date
SunSwell 18 x 9 x 47 Rectangular Above Ground Pool Set with Removable Ladder and Filter Pump Large Swimming Pool for Backyard Gray
SunSwell$684.94115 rev
Funsicle Oval Oasis Designer 9 10 x 6 7 x 33 Above Ground Swimming Pool with FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch Dark Herringbone
Funsicle$340.3527 rev
INTEX Metal Frame 15 ft x 48 in Above Ground Pool Set Round Swimming Pool with Steel Frame 1000 GPH Cartridge Filter Pump and Type A Filter Cartridge
Intex$382.44388 rev
Bestway Steel Pro 13 Foot x 32 Inch Rectangular Above Ground Outdoor Pool Steel Framed Vinyl Swimming Pool with 1 506 Gallon Water Capacity Blue
Bestway$159.482,217 rev
Bestway Steel Pro MAX 13 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray
Bestway$434.234,507 rev
Trending
90-day click momentumSunSwell 18 x 9 x 47 Rectangular Above Ground Pool Set with Removable Ladder and Filter Pump Large Swimming Pool for Backyard Gray
SunSwell$684.943.9★
Bestway Steel Pro MAX Above Ground Swimming Pool (12 x 30) | Round Outdoor Backyard Family Pool with Tritech Puncture-Resistant Liner | Easy Setup | Includes Filter Pump for Clean Clear Water
Bestway$154.164.2★
Bestway Steel Pro MAX 15 x 42 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray
Bestway$377.754.1★
Funsicle Oval Oasis Designer 9 10 x 6 7 x 33 Above Ground Swimming Pool with FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch Dark Herringbone
Funsicle$340.353.8★
Bestway Steel Pro MAX 13 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray
Bestway$434.234.1★
What buyers say about coleman pool
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put up”
“Worth every penny”
“The size is perfect for families”
“Great quality pool”
“Quality and durability”
“Sturdy and Easy to Setup”
“As advertised”
“Easy to use”
“Has not leaked any on us”
“the water stays crystal clear”
What buyers complain about
“IT LEAKS”
“Low quality for price”
“Broke”
“its too short”
“Don't use this expensive item, oh”
“Filter is junk”
“TERRIBLE assembly”
“The instructions were horrible”
“Actually probably not even that strong”
“it will not turn on”
Top return reasons
Common questions
- Is coleman pool profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 62 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +206.6%. Flapen's verdict: Launch it (63/100).
- How competitive is the coleman pool niche?
- 8 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in coleman pool?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for coleman pool peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 22.5× the quietest.
- What does it cost to enter the coleman pool niche?
- Listings span $13.93–$2546.08; the average listing price is $662.95 (sweet spot $15–$100). The average incumbent carries 3,457 reviews — the moat a new listing must climb.