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Coleman Pool

Maybe

Search demand grew +206.6% this quarter. But products sell for $662.95 on average, outside the sweet spot, so Coleman Pool is a Maybe.

Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$2.4M/yr517K searches / yr
90-day growth
+206.6%search demand this quarter
Competition
30%top-5 click share · 8 brands · 42 sellers

Flapen Score

Coleman Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Coleman Pool is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coleman Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Coleman Pool 517K times last year and spent an estimated $2.4M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +206.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
+206.6%
Conversion, latest week
0.7%
Market size, estimated
$2.4Ma year
Peak month
June22.5× the quietest month
Top search term
bestway steel pro max pool81K searches a year

02 · Price

A sale here is worth $662.95.

Listings sell for $662.95 on average, from $13.93 to $2546.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $662.95 that is $0 to $66K a year per listing.

Average price
$662.95above the $15 to $100 sweet spot
Price range
$13.93–$2546.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$66K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #25 within Swimming Pools. It carries 3,457 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
23%
Out of stock, average day
0.2%
Average rank
#25in Swimming Pools
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
3,457per listing
Listings tracked
62

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Coleman Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

1%

  • Brand 168%
  • Brand 222%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Coleman Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.5×

Search terms

Top Coleman Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bestway steel pro max pool81K/yr
  • oval pool65K/yr
  • oval pools above ground38K/yr
  • 15x48 above ground pool30K/yr
  • salt water pool32K/yr
  • above ground pool rectangle26K/yr
  • oval above ground pool29K/yr
  • rectangle above ground pool30K/yr
  • above ground pool 48 inch deep18K/yr
  • 14x48 above ground pool18K/yr

Reviews and returns

What reviews say buyers love and hate about Coleman Pool

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“IT LEAKS”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Coleman Pool questions

Answered from the same tracked data.