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coleman canopy

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 97Conversion 12Competition 24Returns 96Price range 10Avg price 54Brand share 0Review moat 59Quality gap 52

Growth

Incredible+173.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good1,140.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$163.77

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$176K

$176K/yr · 112K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$81.20–$271.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coleman canopy is a $176K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

coleman canopy market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$164K–$205K
units × avg price
Conversion rate
1.0%
Avg BSR
#132
Page quality
0%
Prime
81%
Sponsored
81%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
154 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Coleman87%
  • CROWN SHADES4%
  • EAGLE PEAK4%
  • D&ONEHOS3%
  • PHI VILLA1%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 17 weeks — +173.4% search growth over the last 90 days.
5K3KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top coleman canopy search terms

  • coleman canopy41K/yr
  • coleman pop up canopy17K/yr
  • coleman canopy 10x1011K/yr
  • coleman canopy 13x1311K/yr
  • coleman 13x13 canopy7K/yr
  • coleman 12x12 canopy6K/yr
  • coleman 10x10 canopy5K/yr
  • coleman canopy tent4K/yr
  • coleman instant canopy3K/yr
  • canopy coleman3K/yr
All search terms

Top coleman canopy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$26K20%$35K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about coleman canopy

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easy Set Up”

Quality-Overall15%

“Great quality and very easy to setup”

Ease Of Use13%

“Super easy up and down”

Value For Money10%

“Worth every penny. best one ever”

Strength7%

“The frame seemed reasonably sturdy”

Size-Overall7%

“It fit perfectly”

Durability4%

“durable”

Sun Shade/Wind Shield3%

“I was able to cool me off right after setting it up - so great sun protection”

Adjustability/Rotatability/Reclining2%

“Adjustable height”

Material Quality2%

“Well structured, with good quality materials”

What buyers complain about

Durability17%

“Breaks too easy”

Quality-Overall11%

“really expensive for the quality”

Water Resistance6%

“water pulled on it”

Size-Overall6%

“I was concerned it wouldn't fit since the model number wasn't listed”

Value For Money6%

“pricey”

Material Quality6%

“However, the fabric for the canopy was extremely poor”

Weight Heavy4%

“-Way heavier than ozark”

Assembly/Installation4%

“Impossible to put up”

Color4%

“sent the wrong color”

Strength3%

“almost to the point of breaking”

Top return reasons

Size-Overall28%
Value For Money14%
Weight Heavy9%
Defective Material/Parts7%
Color6%
Advertised Vs Actual Product6%
Material Quality5%
Assembly/Installation4%
Strength4%
Quality-Overall3%

Common questions

Is coleman canopy profitable to sell on Amazon United States?
The niche generates $176K/yr across 16 tracked products. 90-day search growth is +173.4%. Flapen's verdict: Skip it (46/100).
How competitive is the coleman canopy niche?
5 brands and 32 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coleman canopy?
Top complaints mined from reviews: Durability, Quality-Overall, Water Resistance. The return rate is 0.8%.
What does it cost to enter the coleman canopy niche?
Listings span $81.20–$271.30; the average listing price is $163.77 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.