Cold Frame
MaybeThe products selling today average only 3.9★. But buyers convert on only 0.2% of searches, so Cold Frame is a Maybe.
- Flapen Score
- 51 / 100Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 5651
- Market size
- $35K/yr128K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 27%top-5 click share · 38 brands · 56 sellers
Flapen Score
Cold Frame against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Cold Frame is stronger. Inside it, weaker.
Market
The Cold Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Cold Frame 128K times last year and spent an estimated $35K. The top 5 brands take 42% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $35Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- cold frame55K searches a year
02 · Price
A sale here is worth $130.37.
Listings sell for $130.37 on average, from $13.34 to $559.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $130.37 that is $0 to $13K a year per listing.
- Average price
- $130.37above the $15 to $100 sweet spot
- Price range
- $13.34–$559.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #379 within Greenhouses & Plant Germination Equipment. It carries 541 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 39%
- Out of stock, average day
- 26.3%
- Average rank
- #379in Greenhouses & Plant Germination Equipment
- Average rating
- 3.94 starsAmazon United States average 4.42 stars
- Average reviews
- 541per listing
- Listings tracked
- 64
04 · Newcomers
3 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cold Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
56
Top-5 brand share
42%
Top 20: 89%
Top-5 click share
27%
Top 20: 66%
Open market
53%
- Brand 116%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Cold Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Cold Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cold frame55K/yr
- cold frame greenhouse27K/yr
- cold frames for gardening18K/yr
- greenhouse cold frames6K/yr
- cold frame kit5K/yr
- cold frames5K/yr
- cold frame greenhouse outdoor5K/yr
- cold frames for winter gardening6K/yr
Reviews and returns
What reviews say buyers love and hate about Cold Frame
We read the reviews and the return reasons for every product selling here.
“Difficult to put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold Frame questions
Answered from the same tracked data.