Skip to content
50

coconut tree

Worth a look

Shows low returns (0.1%), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 50Conversion 39Competition 15Returns 100Price range 86Avg price 95Brand share 13Review moat 95Quality gap 96

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Incredible96.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$32.08

avg listing price — sweet spot $15–$100

Price range

Great$8.81–$66.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$44K

$44K/yr · 44K searches

According to Flapen's Amazon United States niche tracking, coconut tree is a $44K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

coconut tree market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$48K–$64K
units × avg price
Conversion rate
3.1%
Avg BSR
#2,881
Page quality
0%
Prime
42%
Sponsored
25%
Out of stock
9.0%
Avg brand age
45 months
Avg seller age
133 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • MIX:BAR58%
  • Generic18%
  • American Plant Exchange10%
  • Root 98 Warehouse5%
  • PlantShop.com3%
  • exotic_cactus_collection3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 10 weeks — +19.9% search growth over the last 90 days.
1K600May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top coconut tree search terms

  • coconut tree13K/yr
  • mix bar coconut palm6K/yr
  • coconut tree live plant5K/yr
  • coconut plant4K/yr
  • coconut palm3K/yr
  • coconut palm tree3K/yr
  • coconut palm perfume3K/yr
  • mixbar coconut palm perfume3K/yr
  • mix bar coconut palm perfume4K/yr
All search terms

Top coconut tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about coconut tree

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Smooth, satisfying scent”

Plant Growth15%

“I received a very healthy plant”

Value For Money6%

“very affordable”

Advertised Vs Actual Product5%

“Came as advertised”

Quality-Overall5%

“SO MUCH MORE IMPRESSIVE THAN EXPECTED”

Moist/Dry3%

“It does dry down ok”

Soft Feel2%

“soft coconut to hold it all together”

Allergies1%

“Nonirritating”

Weight Light1%

“very light not too strong”

Suitability Dry Skin1%

“For such an affordable price, it lasts a decent amount of time on skin and clothing”

What buyers complain about

Smell39%

“Very Cheap Smell”

Durability16%

“And now its dead”

Plant Growth12%

“Bad coconut no growth”

Size-Overall10%

“Small”

Color4%

“Leaves are brown”

Advertised Vs Actual Product3%

“Size may not be accurate to title”

Moist/Dry3%

“So I was like okay maybe it will dry down”

Value For Money2%

“Not a good value for money”

Texture/Consistency-Overall2%

“Not as creamy”

Leak-Proof1%

“Upon opening the bottle it leaked out”

Top return reasons

Plant Growth29%
Smell21%
Moist/Dry18%
Advertised Vs Actual Product16%
Product Condition11%
Dilute/Watery5%

Common questions

Is coconut tree profitable to sell on Amazon United States?
The niche generates $44K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the coconut tree niche?
7 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in coconut tree?
Top complaints mined from reviews: Smell, Durability, Plant Growth. The return rate is 0.1%.
What does it cost to enter the coconut tree niche?
Listings span $8.81–$66.87; the average listing price is $32.08 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.