Coconut Mulch
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $93K a year here, so Coconut Mulch is a Maybe.
- Flapen Score
- 57 / 100Top 43% of 8,839 Patio, Lawn & Garden niches · +1 vs the category median of 5657
- Market size
- $93K/yr71K searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 24 sellers
Flapen Score
Coconut Mulch against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Coconut Mulch is stronger. Inside it, weaker.
Market
The Coconut Mulch market on Amazon at a glance
Shoppers on Amazon United States searched for Coconut Mulch 71K times last year and spent an estimated $93K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $93Ka year
- Peak month
- May4.1× the quietest month
- Top search term
- coconut husk for plants34K searches a year
02 · Price
A sale here is worth $17.09.
Listings sell for $17.09 on average, from $4.89 to $34.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.09 that is $2K to $4K a year per listing.
- Average price
- $17.09inside the $15 to $100 sweet spot
- Price range
- $4.89–$34.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Soils, Mulches & Planting Media. It carries 1,392 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Soils, Mulches & Planting Media
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,392per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Coconut Mulch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
15%
- Brand 132%
- Brand 214%
- Brand 312%
- Brand 411%
- Brand 59%
- Brand 67%
- Open — no brand owns it (7 brands, 15%)
Demand
Coconut Mulch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.1×
Search terms
Top Coconut Mulch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut husk for plants34K/yr
- coco husk29K/yr
- coconut mulch9K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Mulch
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Mulch questions
Answered from the same tracked data.