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Coco Coir Perlite Mix

Fail

Shoppers spend an estimated $45K a year here, so Coco Coir Perlite Mix is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$45K/yr55K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
71%top-5 click share · 9 brands · 15 sellers

Flapen Score

Coco Coir Perlite Mix against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Coco Coir Perlite Mix is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coco Coir Perlite Mix market on Amazon at a glance

Shoppers on Amazon United States searched for Coco Coir Perlite Mix 55K times last year and spent an estimated $45K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
3.4%
Market size, estimated
$45Ka year
Peak month
October1.9× the quietest month
Top search term
mother earth14K searches a year

02 · Price

A sale here is worth $24.03.

Listings sell for $24.03 on average, from $9.86 to $46.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $24.03 that is $2K to $6K a year per listing.

Average price
$24.03inside the $15 to $100 sweet spot
Price range
$9.86–$46.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #269 within Soils, Mulches & Planting Media. It carries 690 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
68%
Out of stock, average day
9.9%
Average rank
#269in Soils, Mulches & Planting Media
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
690per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Coco Coir Perlite Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Brand 126%
  • Brand 224%
  • Brand 321%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (3 brands, 5%)

Demand

Coco Coir Perlite Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Coco Coir Perlite Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mother earth14K/yr
  • coco perlite10K/yr
  • coco coir perlite mix10K/yr
  • mother earth coco perlite6K/yr
  • 70/30 coco perlite mix5K/yr
  • coco perlite 70/304K/yr
  • mother earth products6K/yr

Reviews and returns

What reviews say buyers love and hate about Coco Coir Perlite Mix

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Plant Growth”
12%of negative reviews mention “Value For Money”
0.2%of orders come back
“There are better options in this price range”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coco Coir Perlite Mix questions

Answered from the same tracked data.