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Coco Coir

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -6.3% this quarter, so Coco Coir is a Maybe.

Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$2.4M/yr1.7M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
54%top-5 click share · 15 brands · 24 sellers

Flapen Score

Coco Coir against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Coco Coir is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coco Coir market on Amazon at a glance

Shoppers on Amazon United States searched for Coco Coir 1.7M times last year and spent an estimated $2.4M. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
8.1%
Market size, estimated
$2.4Ma year
Peak month
March3.0× the quietest month
Top search term
coco coir717K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $5.94 to $35.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $17.21 that is $86K to $103K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$5.94–$35.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$86K–$103K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #66 within Soils, Mulches & Planting Media. It carries 2,267 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#66in Soils, Mulches & Planting Media
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,267per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Coco Coir products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

24%

  • Brand 118%
  • Brand 217%
  • Brand 316%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Coco Coir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×

Search terms

Top Coco Coir search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coco coir717K/yr
  • coconut coir290K/yr
  • bricks153K/yr
  • coco coir brick132K/yr
  • coconut coir bricks62K/yr
  • fibra de coco para plantas35K/yr
  • coco coir for plants54K/yr
  • coir38K/yr
  • coco peat31K/yr
  • coir brick26K/yr

Reviews and returns

What reviews say buyers love and hate about Coco Coir

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Plant Growth”
15%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Extremely low quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coco Coir questions

Answered from the same tracked data.