clover
Launch itA $1.6M/yr market growing +30.4% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 1.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.97–$55.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,512.85avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clover is a $1.6M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 66/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
clover market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
19
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
6%
- Outsidepride53%
- Scotts18%
- Pennington7%
- SWEET YARDS6%
- Eretz6%
- Mountain Valley Seed Company4%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.8×
Top clover search terms
- clover seeds310K/yr
- clover seeds for lawn208K/yr
- clover seed123K/yr
- clover166K/yr
- clover seeds ground cover62K/yr
- white clover seed69K/yr
- white clover seeds for lawn30K/yr
- white dutch clover seed27K/yr
- white clover20K/yr
- white clover seeds16K/yr
Top clover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
O.M. Scott & Sons Strawberry Clover Seed 2 lbs.
Scotts$19.344.1★746 rev
Outsidepride Perennial White Dutch Clover Seed - 2 lbs. Nitrocoated Inoculated Clover Seeds for Lawn Alternative Erosion Control Food Plots Ground Cover & Pasture Mixtures in USDA Zones 3-10
Outsidepride$18.574.3★15,103 rev
Outsidepride Perennial White Dutch Clover Seed - 5 lbs. Nitrocoated Inoculated for Lawn Alternative Erosion Control Food Plots Ground Cover & Pasture Mixtures in USDA Zones 3-10
Outsidepride$35.944.3★15,103 rev
Outsidepride Perennial White Dutch Clover Seed - 1 lbs. Nitrocoated Inoculated Clover Seeds for Lawn Alternative Erosion Control Food Plots Ground Cover & Pasture Mixtures in USDA Zones 3-10
Outsidepride$14.444.3★15,103 rev
Pennington Clover + Grass Mix Clover Seeds for Lawn 7 LB
Pennington$19.274.0★577 rev
Newest
by launch date
20000+ Creeping Thyme Seeds (Thymus Serpyllum) Ground Cover Seeds Fragrant Lawn Alternative for Garden Paths & Landscaping (10g / 0.35 oz)
PLANTMEW$9.54889 rev
Earthwise White Dutch Clover Alternative Lawn Seed Organic Clover Lawn Seed Nitrogen Fixing Ground Cover Pollinator Friendly Drought Tolerant 1/2 lb Covers Up to 1 000 sq ft
Earthwise Seed Company$7.969 rev
O.M. Scott & Sons Strawberry Clover Seed 2 lbs.
Scotts$19.34746 rev
White Dutch Clover - Large 1 Ounce Packet - 40 000 Flower Seeds for Planting - Trifolium repens
SWEET YARDS$6.97296 rev
Flawn Seed Kits White Dutch Clover Seed 1 Lb Organic Coated Natural Lawn Ground Cover Hunting Food Plot Covers up to 3 600 Sqft
Flawn Seed Kits$18.29128 rev
Trending
90-day click momentumEarthwise White Dutch Clover Alternative Lawn Seed Organic Clover Lawn Seed Nitrogen Fixing Ground Cover Pollinator Friendly Drought Tolerant 1/2 lb Covers Up to 1 000 sq ft
Earthwise Seed Company$7.964.0★
Todds Seeds Red Clover Sprouting Seeds 1lb - Microgreens & Cover Crop
Todd's Seeds$15.364.3★
Micro Clover Seed for Lawn - 4 Oz - ~100 000 Microclover Seeds for Planting - Drought-Tolerant Mini Grass Alternative by Mountain Valley Seed Company
Mountain Valley Seed Company$10.354.0★
Outsidepride Crimson Clover Seeds - 2 lbs. Annual Nitrocoated & Inoculated Ground Cover Seeds Ideal Clover Seed for Lawn Cover Crop Pasture Hay Green Manure & Wildlife Forage
Outsidepride$16.914.3★
20000+ Creeping Thyme Seeds (Thymus Serpyllum) Ground Cover Seeds Fragrant Lawn Alternative for Garden Paths & Landscaping (10g / 0.35 oz)
PLANTMEW$9.543.5★
What buyers say about clover
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Grow”
“Excellent product”
“Good price”
“Easy to Grow”
“Exactly what I ordered”
“has vibrant colors”
“The instructions were clear”
“Easy soft lawn filler bare feet welcome”
“Good surviving activity”
“I also love the pleasant fragrance and that they help attract bees and butterflies”
What buyers complain about
“Poor germination”
“Overpriced”
“Tiny little bag”
“Not as advertised”
“No Results”
“Not good quality”
“Waste of time and money”
“Did not grow, followed directions”
“had a strong chemical odor”
“It started drying up and turning brown”
Top return reasons
Common questions
- Is clover profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Launch it (66/100).
- How competitive is the clover niche?
- 10 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in clover?
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for clover peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.8× the quietest.
- What does it cost to enter the clover niche?
- Listings span $6.97–$55.56; the average listing price is $20.72 (sweet spot $15–$100). The average incumbent carries 5,513 reviews — the moat a new listing must climb.