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Clorox Pool

Maybe

Search demand grew +393.2% this quarter. But the top 5 brands take 100% of clicks, so Clorox Pool is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$411K/yr112K searches / yr
90-day growth
+393.2%search demand this quarter
Competition
52%top-5 click share · 1 brands · 105 sellers

Flapen Score

Clorox Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Clorox Pool is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Pool 112K times last year and spent an estimated $411K. One brand takes every click. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +393.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+393.2%
Conversion, latest week
12.5%
Market size, estimated
$411Ka year
Top search term
clorox pool46K searches a year

02 · Price

A sale here is worth $29.39.

Listings sell for $29.39 on average, from $8.88 to $114.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $29.39 that is $15K to $22K a year per listing.

Average price
$29.39inside the $15 to $100 sweet spot
Price range
$8.88–$114.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Cleaning Tools & Chemicals. It carries 9,096 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Cleaning Tools & Chemicals
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
9,096per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Clorox Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Clorox Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 21.2× · 10 of 12 months tracked

Search terms

Top Clorox Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox pool46K/yr
  • clorox pool chemicals34K/yr
  • pool clorox11K/yr
  • clorox para piscina9K/yr
  • clorox for pool8K/yr
  • clorox pool and spa4K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Pool

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
23%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Stopped working”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clorox Pool questions

Answered from the same tracked data.