clorox pool
Worth a lookShows demand growing +393.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+393.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Price range
Great$8.88–$114.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 112K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,096.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox pool is a $411K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
clorox pool market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $367K–$441K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
0%
- CLOROX Pool&Spa100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — +393.2% search growth over the last 90 days.Top clorox pool search terms
- clorox pool46K/yr
- clorox pool chemicals34K/yr
- pool clorox11K/yr
- clorox para piscina9K/yr
- clorox for pool8K/yr
- clorox pool and spa4K/yr
Top clorox pool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Pool&Spa Swimming Pool Algaecide and Clarifier Prevents and Treats Pool Algae Clears Water 128 Fl Oz (Pack of 1)
CLOROX Pool&Spa$14.884.5★15,560 rev
Clorox Pool&Spa Swimming Pool Super Water Clarifier Creates Crystal Clear Pool Water 1 Quart (Pack of 1)
CLOROX Pool&Spa$9.984.6★12,277 rev
Clorox Pool&Spa XTRABLUE 3 Chlorinating Tablets Individually Wrapped Kills Bacteria & Stops Algae (5 LB)
CLOROX Pool&Spa$40.784.5★38,524 rev
Clorox Pool&Spa Shock XTRABLUE Plus Kills Bacteria & Algae in Swimming Pools Swim-Ready in 15 Minutes (12-Pack) Granular
CLOROX Pool&Spa$58.624.8★4,776 rev
Clorox Pool&Spa Swimming Pool Chlorine Stabilizer Helps Chlorine Last Longer Saltwater Pool Compatible 4LB (Pack of 1)
CLOROX Pool&Spa$19.934.7★9,636 rev
Newest
by launch date
Clorox Pool&Spa Shock Clear for Crystal Clear Swimming Pool Water Swim-ready in 15 minutes Suitable for vinyl pools (6-Pack)
CLOROX Pool&Spa$29.301,860 rev
Clorox Pool&Spa Shock Clear for Crystal Clear Swimming Pool Water Swim-ready in 15 minutes Suitable for vinyl pools (12-Pack)
CLOROX Pool&Spa$50.811,860 rev
Clorox Pool&Spa Spa Water All-in-One Sanitizer & Shock Destroys Contaminants Clears Cloudy Water 2LB (Pack of 1)
CLOROX Pool&Spa$23.701,255 rev
Clorox Pool&Spa Shock XTRABLUE Plus Kills Bacteria & Algae in Swimming Pools Swim-Ready in 15 Minutes (12-Pack) Granular
CLOROX Pool&Spa$58.624,776 rev
Clorox Pool&Spa Shock XTRABLUE Plus Kills Bacteria & Algae in Swimming Pools Swim-Ready in 15 Minutes (6-Pack)
CLOROX Pool&Spa$33.344,776 rev
Trending
90-day click momentumClorox Pool&Spa Shock Clear for Crystal Clear Swimming Pool Water Swim-ready in 15 minutes Suitable for vinyl pools (6-Pack)
CLOROX Pool&Spa$29.304.7★
Clorox Pool&Spa Swimming Pool Chlorine Stabilizer Helps Chlorine Last Longer Saltwater Pool Compatible 4LB (Pack of 1)
CLOROX Pool&Spa$19.934.7★
Clorox Pool&Spa Shock XTRABLUE Plus Kills Bacteria & Algae in Swimming Pools Swim-Ready in 15 Minutes (12-Pack) Granular
CLOROX Pool&Spa$58.624.8★
Clorox Pool&Spa Shock Clear for Crystal Clear Swimming Pool Water Swim-ready in 15 minutes Suitable for vinyl pools (12-Pack)
CLOROX Pool&Spa$50.814.7★
Clorox Pool&Spa Swimming Pool Calcium Hardness Increaser Prevents Corrosion Etching and Staining 4LB (Pack of 1)
CLOROX Pool&Spa$11.634.7★
What buyers say about clorox pool
What buyers praise and complain about, mined from review topics.What buyers love
“Worth every penny”
“Excellent product”
“As advertised”
“Easy to use”
“Great for keeping your pool clean”
“Keeps water clear”
“this restored my pool to blue and clear again”
“it was very durable”
“Great product it finally cleared my pool”
“love the smell”
What buyers complain about
“Stopped working”
“too expensive”
“Not satisfied with the quality”
“Its cheap and clouds the water”
“it has no odor”
“stripped the color off the inside of my pool”
“it made it difficult to work with”
“inadvertently inhaled a cloud of chlorine”
“It did not produce the results described”
“poor instructions”
Top return reasons
Common questions
- Is clorox pool profitable to sell on Amazon United States?
- The niche generates $411K/yr across 21 tracked products. 90-day search growth is +393.2%. Flapen's verdict: Worth a look (63/100).
- How competitive is the clorox pool niche?
- 1 brands and 105 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clorox pool?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.3%.
- What does it cost to enter the clorox pool niche?
- Listings span $8.88–$114.83; the average listing price is $29.39 (sweet spot $15–$100). The average incumbent carries 9,096 reviews — the moat a new listing must climb.