Citronella Tealight Candles

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +292.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+292.8%

Conversion, latest week

10.8%

Market size, estimated

$54Ka year

Peak month

June15.4× the quietest month

Top search term

citronella tea lights15K searches a year

Listings sell for $16.84 on average, from $7.09 to $28.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.84 that is $2K to $4K a year per listing.

Average price

$16.84inside the $15 to $100 sweet spot

Price range

$7.09–$28.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #242 within Repellents. It carries 2,951 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

17.0%

Average rank

#242in Repellents

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,951per listing

Listings tracked

17

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months