Is citronella tealight candles profitable to sell on Amazon United States?

The niche generates $54K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +292.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the citronella tealight candles niche?

12 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in citronella tealight candles?

Top complaints mined from reviews: Functionality-Overall, Smell, Quality-Overall. The return rate is 1.7%.

When does demand for citronella tealight candles peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.4× the quietest.

What does it cost to enter the citronella tealight candles niche?

Listings span $7.09–$28.35; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 2,951 reviews — the moat a new listing must climb.

citronella tealight candles

Worth a look

Shows demand growing +292.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+292.8%

90-day search growth — must beat 0% to launch

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.84

avg listing price — sweet spot $15–$100

Price range

Good$7.09–$28.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,951.18

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$54K

$54K/yr · 30K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, citronella tealight candles is a $54K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

citronella tealight candles market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $51K–$67K; units × avg price
Conversion rate: 10.8%
Avg BSR: #242
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 17.0%
Avg brand age: 38 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Hyoola30%
Murphy's Mosquito Sticks20%
DEYBBY15%
Aottom11%
Wfmolcand7%
fclayvts6%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +292.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.4×

Open Trend

Top citronella tealight candles search terms

citronella tea lights15K/yr +279.0%10.5% conv.
citronella tealight candles9K/yr +266.4%10.1% conv.
citronella tea lights candles outdoor6K/yr +408.2%12.0% conv.

All search terms

Top citronella tealight candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Murphys Naturals Citronella Mosquito Repellent Tea Light Candles 12-Pack

Murphy's Mosquito Sticks$13.524.3★10,412 rev

Hyoola Tealight Citronella Candles - Anti Mosquito Candle - 4 Hour Burn - 50 Pack - DEET Free

Hyoola$11.034.2★9,568 rev

Natural Citronella Tea Light Candles Tiny Soy Wax Aromatherapy Citronella Tealights Set of 12-4 Hours Burning - Great Gift for Summer Outdoors Home Garden Patio Balcony

DEYBBY$7.094.5★86 rev

Hyoola Tealight Citronella Candles Outdoor 8 Hour Burn Time Indoor and Outdoor Mosquito Insect and Bug Repellent Citronella Candle Natural Fresh Scent Decorative in Clear Cup (Pack of 40)

Hyoola$19.964.2★805 rev

100 Pack Citronella Tealight Candles Bulk Outdoor Intdoor Summer Scented Candles Natural Soy Wax Citronella Tea Lights Candles for Patio Yard Garden Pool Porch Parties Weddings

Aottom$18.364.7★14 rev

Newest

by launch date

100 Pack Citronella Tealight Candles Bulk Outdoor Intdoor Summer Scented Candles Natural Soy Wax Citronella Tea Lights Candles for Patio Yard Garden Pool Porch Parties Weddings

Aottom$18.3614 rev

4mo ago

Tealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events

Aottom$15.3319 rev

4mo ago

Fclayvts 8-Hour 50Pack Citronella Tealight Candles Outdoor and Indoor Summer Scented Candle Natural Soy Wax Candle for Home Patio Garden Yard Balcony BBQ Birthday Emergency

fclayvts$20.5941 rev

6mo ago

Fclayvts 3.5-Hour 50Pack Citronella Tealight Candles Outdoor and Indoor Summer Scented Candle Natural Soy Wax Candle for Home Patio Garden Yard Balcony BBQ Birthday Emergency.

fclayvts$15.1441 rev

6mo ago

Lemongrass Scented Tealight Candles Outdoor 64 Pack - 4-Hour White Tea Lights 100% Natural Palm Wax Tea Lights Candle Paraffin-Free Citronella Scented Votive Candles for Indoor/Outdoor Use

simeitol$16.2212 rev

1y ago

What buyers say about citronella tealight candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“The scent is pleasant—clean”

Brightness/Shine/Glow13%

“Candles were effective”

Quality-Overall12%

“which gives them a higher-quality feel than some of the cheaper citronella candles I've used”

Value For Money10%

“That adds a lot of value”

Ease Of Use6%

“Easy to use”

Size-Overall6%

“a Perfect fit”

Advertised Vs Actual Product6%

“As described”

Suitable For Indoor5%

“Perfect for backyard BBQs, parties, and relaxing evenings outdoors”

Efficiency4%

“Works very well”

Durability4%

“Súper lindas y la duración”

What buyers complain about

Functionality-Overall20%

“Only burne 1-2 hours not 3 hours as indicated”

Smell18%

“the aroma is weak”

Quality-Overall17%

“They are made cheaply”

Pest/Insect Control13%

“Bugs Don't Like”

Size-Overall6%

“They are small”

Durability4%

“It definitely doesn't last 4 hours either”

Flammable4%

“Wick burned out too fast”

Brightness/Shine/Glow1%

“The wick lights so dim that you can hardly see the flicker”

Value For Money1%

“Waste of money”

Top return reasons

Size-Overall25%

Smell21%

Advertised Vs Actual Product17%

Functionality-Overall9%

Color7%

Value For Money7%

Pest/Insect Control7%

Flammable2%

Defective Material/Parts2%

Product Condition1%

Common questions

Is citronella tealight candles profitable to sell on Amazon United States?: The niche generates $54K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +292.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the citronella tealight candles niche?: 12 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in citronella tealight candles?: Top complaints mined from reviews: Functionality-Overall, Smell, Quality-Overall. The return rate is 1.7%.
When does demand for citronella tealight candles peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.4× the quietest.
What does it cost to enter the citronella tealight candles niche?: Listings span $7.09–$28.35; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 2,951 reviews — the moat a new listing must climb.