citronella plant
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Incredible+142.3%90-day search growth — must beat 0% to launch
Avg price
Great$22.20avg listing price — sweet spot $15–$100
Price range
Great$7.88–$86.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good643.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 161K searches
According to Flapen's Amazon United States niche tracking, citronella plant is a $137K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
citronella plant market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $133K–$178K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #860
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 86%
- Out of stock
- 8.3%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
13%
- Soil Sunrise28%
- Bonnie Plants20%
- Clovers Garden19%
- Wivolibe10%
- CitronellaKing5%
- Sow Right Seeds5%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +142.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.5×
Top citronella plant search terms
- citronella plant94K/yr
- citronella plants live39K/yr
- citronella plants19K/yr
- citronella plants for outside9K/yr
Top citronella plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonnie Plants Citronella Live Plant 2.32 qt. 2-Pack
Bonnie Plants$26.863.0★193 rev
Clovers Garden Citronella Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots - Citrosa Geranium Plant Mosquito Repellent Blooming Edible
Clovers Garden$19.474.0★3,718 rev
Live Citronella Geranium Plant Plugs (6-Pack) Pelargonium Citronella Scented Seedlings
Soil Sunrise$25.013.2★276 rev
Live Citronella Geranium Plant Plugs (4-Pack) Pelargonium Citronella Scented Seedlings
Soil Sunrise$20.973.2★276 rev
1500 Citronella Plant Seeds Citronella Plant Seeds Home Heirloom Garden Perennial Plant Seeds for Planting
Wivolibe$9.593.7★546 rev
Newest
by launch date
2 Citronella Plants Live Citronella Live Plants for Garden Patio Outdoor Indoor 3 to 4 Inc Tall Herb Plant No CA
Generic$18.791 rev
Bonnie Plants Citronella Live Plant 2.32 qt. 2-Pack
Bonnie Plants$26.86193 rev
Sow Right Seeds - Insect & Pest Repellent Seed Collection for Planting - Lavender Catnip Marigold Hyssop & Lemon Grass - 5 Packets with Instructions for Home Garden - Natural Pest Solution
Sow Right Seeds$10.67532 rev
Live Citronella Geranium Plant Plugs (6-Pack) Pelargonium Citronella Scented Seedlings
Soil Sunrise$25.01276 rev
Live Citronella Geranium Plant Plugs (4-Pack) Pelargonium Citronella Scented Seedlings
Soil Sunrise$20.97276 rev
Trending
90-day click momentum2 Citronella Plants Live Citronella Live Plants for Garden Patio Outdoor Indoor 3 to 4 Inc Tall Herb Plant No CA
Generic$18.791.0★
Live Citronella Geranium Plants (6-Pack); Pelargonium Citronella Scented Potted Plants
Soil Sunrise$29.923.9★
1800+ Citronella Plant Seeds for Planting - Non-GMO Mosquito Plant Seeds - Home Heirloom Garden Perennial Citronella Geranium Seeds for Planting
Wivolibe$7.883.8★
BugBai Mosquito Repellent Outdoor Patio 240 PCS Natural Plant-Based Citronella Oil Incense Sticks Indoor Home Pet Family Safe DEET Free Bug Insect Control Repellent for Yard Garden Camping Fishing
BugBai$20.024.6★
Bonnie Plants Lemon Balm Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 For Lemon Flavor In A Variety Of Dishes & Teas
Bonnie Plants$24.274.1★
What buyers say about citronella plant
What buyers praise and complain about, mined from review topics.What buyers love
“growing well”
“Keeps mosquitoes away”
“well made”
“Beautiful plants, smell amazing”
“Good value for money”
“Size correct,”
“As advertised”
“So easy to throw together and look awesome”
“Easy directions”
“Very Effective”
What buyers complain about
“Seeds didnt grow”
“Small plants”
“Break easily”
“false advertisement”
“They arrived dry”
“Disappointed with the quality of plants”
“Certainly not worth the price”
“Doesnt smell like pure citronella”
“Arrived with pathogen infections”
“Doesn't work”
Top return reasons
Common questions
- Is citronella plant profitable to sell on Amazon United States?
- The niche generates $137K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +142.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the citronella plant niche?
- 13 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in citronella plant?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Durability. The return rate is 0.3%.
- When does demand for citronella plant peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 22.5× the quietest.
- What does it cost to enter the citronella plant niche?
- Listings span $7.88–$86.78; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.