citronella oil mosquito repellent
Launch itA $2.1M/yr market growing +251.0% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible+251.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 566K searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Price range
Great$13.77–$55.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,810.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, citronella oil mosquito repellent is a $2.1M/yr Amazon United States market (566K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
citronella oil mosquito repellent market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $2.3M–$2.9M
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.1%
- Avg brand age
- 55 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- TIKI84%
- Firefly8%
- Hyoola5%
- Lamplight3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +251.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.8×
Top citronella oil mosquito repellent search terms
- tiki torch fuel280K/yr
- citronella torch fuel51K/yr
- tiki torch fuel mosquito repellent32K/yr
- citronella oil for torches24K/yr
- torch fuel37K/yr
- tiki bite fighter11K/yr
- tiki fuel15K/yr
- citronella tiki torch fuel11K/yr
- tiki torch fluid13K/yr
- tiki bitefighter torch fuel18K/yr
Top citronella oil mosquito repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.) Citronella & Cedar Formula for Mosquito Repellency Easy Pour Bottle Use with Torches & Table Torches Outdoor & Backyard Use
TIKI$21.624.7★2,675 rev
TIKI Citronella Torch Fuel - 1 Gallon (128 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use
TIKI$15.514.7★14,810 rev
TIKI Clean Burn Mosquito Repellent Torch Fuel 1/2 Gallon (64 oz.) Smokeless & Low-Soot Citronella Mosquito Repellent Plant-Based Formula for Outdoor Patio Garden & Backyard Torches
TIKI$27.644.6★12,006 rev
TIKI Citronella Torch Fuel 1/2 Gallon (64 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use
TIKI$13.774.7★1,533 rev
Firefly Fuel Tiki Torch Fuel with Citronella 1 Gallon Outdoor Lamp Oil Long-Lasting Clean Burning Low Smoke for Tiki Torches Lanterns and Outdoor Spaces
Firefly$42.424.6★2,013 rev
Newest
by launch dateTiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.) Citronella & Cedar Formula for Mosquito Repellency Easy Pour Bottle Use with Torches & Table Torches Outdoor & Backyard Use
TIKI$21.622,675 rev
TIKI BiteFighter Mosquito Repellent Torch Fuel 3/4 Gallon (100 oz.) 4-Pack Citronella & Cedar Formula for Mosquito Repellency Easy Pour Bottle Use with Torches & Table Torches Outdoor & Backyard
TIKI$55.662,675 rev
Hyoola Citronella Lamp Fuel 1 Gallon Mosquito Repellent Scent
Hyoola$38.381,485 rev
TIKI Clean Burn Mosquito Repellent Torch Fuel 1/2 Gallon (64 oz.) Smokeless & Low-Soot Citronella Mosquito Repellent Plant-Based Formula for Outdoor Patio Garden & Backyard Torches
TIKI$27.6412,006 rev
Firefly Eucalyptus Formula - Tiki Torch Fuel Lamp Oil - Clean Burning Low Smoke Outdoor Use 1 Gallon
Firefly$42.561,022 rev
Trending
90-day click momentumTIKI Citronella Torch Fuel 1/2 Gallon (64 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use
TIKI$13.774.7★
Firefly Eucalyptus Formula - Tiki Torch Fuel Lamp Oil - Clean Burning Low Smoke Outdoor Use 1 Gallon
Firefly$42.564.5★
Hyoola Citronella Lamp Fuel 1 Gallon Mosquito Repellent Scent
Hyoola$38.384.5★
Tiki BiteFighter Mosquito Repellent Torch Fuel - 1 Gallon (128 oz.) Citronella & Cedar Formula for Mosquito Repellency Easy Pour Bottle Use with Torches & Table Torches Outdoor & Backyard Use
TIKI$21.624.7★
Lamplight Ultra-Pure Lamp Oil Clear 32 Ounces (60009)
Lamplight$13.894.7★
What buyers say about citronella oil mosquito repellent
What buyers praise and complain about, mined from review topics.What buyers love
“It really works to keep the mosquitos away”
“Great value”
“Great oil quality”
“it burns clean no yucky smell”
“Just what I wanted”
“Clean burning”
“Easy to use”
“Thankfully it hadn't leaked”
“Been using this stuff for years”
“This bottle was ample size for several uses”
What buyers complain about
“Smells like regular fuel, very chemical”
“It Burns”
“does NOT deter mosquitoes”
“Too expensive”
“It was crushed wasnt able to open it”
“Leaked”
“Just ok. Doesnt completely repel and smokes a lot.”
“THIS PRODUCT IS NOT SUITABLE FOR INDOOR USE AND IS NOT SOOTLESS”
“The company false advertises that it burns cleanly”
“Thick black smoke”
Top return reasons
Common questions
- Is citronella oil mosquito repellent profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 11 tracked products. 90-day search growth is +251.0%. Flapen's verdict: Launch it (63/100).
- How competitive is the citronella oil mosquito repellent niche?
- 4 brands and 26 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in citronella oil mosquito repellent?
- Top complaints mined from reviews: Smell, Flammable, Pest/Insect Control. The return rate is 0.3%.
- When does demand for citronella oil mosquito repellent peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.8× the quietest.
- What does it cost to enter the citronella oil mosquito repellent niche?
- Listings span $13.77–$55.66; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 5,811 reviews — the moat a new listing must climb.