Is citronella incense sticks profitable to sell on Amazon United States?

The niche generates $859K/yr across 31 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +286.6%. Flapen's verdict: Launch it (76/100).

How competitive is the citronella incense sticks niche?

20 brands and 453 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in citronella incense sticks?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.

When does demand for citronella incense sticks peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.

What does it cost to enter the citronella incense sticks niche?

Listings span $7.43–$44.64; the average listing price is $14.78 (sweet spot $15–$100). The average incumbent carries 2,796 reviews — the moat a new listing must climb.

citronella incense sticks

Launch it

A $859K/yr market growing +286.6% this quarter with returns at 0.7% — clears our launch bar.

Growth

Incredible+286.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.43–$44.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$859K

$859K/yr · 506K searches

Avg price

Good$14.78

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,796.13

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, citronella incense sticks is a $859K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 76/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

citronella incense sticks market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $739K–$887K; units × avg price
Conversion rate: 11.5%
Avg BSR: #178
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.9%
Avg brand age: 48 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

453

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

30%

KICKOUTOR24%
Murphy's Mosquito Sticks15%
BugBai14%
HEM7%
Glovv6%
Alumun5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +286.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×

Open Trend

Top citronella incense sticks search terms

citronella incense sticks outdoor88K/yr +379.1%9.3% conv.
citronella incense50K/yr +237.1%8.0% conv.
mosquito incense sticks47K/yr +464.4%12.3% conv.
mosquito incense38K/yr +185.9%8.6% conv.
mosquito sticks32K/yr +328.6%9.4% conv.
mosquito repellent incense28K/yr +289.3%9.3% conv.
mosquito repellent sticks26K/yr +344.1%7.6% conv.
citronella incense sticks27K/yr +211.1%8.3% conv.
incienso para mosquitos68K/yr +205.8%4.8% conv.
citronella sticks21K/yr +206.8%8.5% conv.

All search terms

Top citronella incense sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$11.964.5★3,469 rev

Murphys Naturals Citronella Mosquito Repellent Incense Sticks 24 Count

Murphy's Mosquito Sticks$20.554.5★5,472 rev

BugBai Mosquito Repellent Outdoor Patio 120 PCS Citronella Oil Mosquito Incense Sticks Indoor Home Pet Family Safe Natural Plant-Based Bug Insect Barrier for Yard Garden Lawn Camping Fishing 0.5 lb

BugBai$12.054.6★1,957 rev

Hem Citronella Incense Sticks 120 Count

HEM$7.654.5★4,502 rev

90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing

Alumun$9.674.4★120 rev

Newest

by launch date

Citronella Incense Sticks Outdoor 36 Pack Citronella Incense with Holder Burns Up to 100 Hours Natural Incense Stick for Outside Patio Camping Backyard Balcony Yard Picnic Outdoor Indoor Use

AOTOIE$13.3550 rev

3mo ago

NomoBuzz Mosquito Repellent Incense Sticks 120 Count - DEET-Free Plant-Based with Citronella & Rosemary 60 Mins Long-Lasting Protection for Patio Backyard Camping Picnic

NomoBuzz$11.5951 rev

4mo ago

WarmFly Mosquito Repellent Outdoor Patio (120 PCS) Plant-Based Incense Sticks with Rosemary Lemongrass & Citronella for Camping Essentials Hiking Yard

WarmFly$15.75176 rev

5mo ago

90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing

Alumun$9.67120 rev

5mo ago

FernBliss Mosquito Repellent Outdoor Patio Incense Sticks Plant-Based Citronella Sticks for Backyard Camping Travel Indoor & Outdoor Patio Use (60 Count)

FernBliss$10.93701 rev

7mo ago

What buyers say about citronella incense sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control28%

“They keep the bugs away”

Smell22%

“No strong chemical smell”

Ease Of Use7%

“very handy”

Quality-Overall7%

“EXCELLENT PRODUCT”

Value For Money6%

“Worth every penny”

Advertised Vs Actual Product3%

“As advertised”

Suitable For Indoor3%

“They works really great outdoors and indoors”

Durability2%

“hold up well”

Strength2%

“The sticks are sturdy”

Efficiency2%

“Very Effective”

What buyers complain about

Pest/Insect Control26%

“Did not keep mosquitoes away”

Functionality-Overall17%

“Not effective”

Smell9%

“No Smell”

Value For Money7%

“theyre much more expensive”

Durability6%

“Break easily”

Quality-Overall2%

“Poor quality control”

Advertised Vs Actual Product2%

“Seller can't even put a proper description on their product”

Ease Of Use2%

“Could not be used”

Size-Overall2%

“It was not clear what the size was”

Thickness2%

“It's a thin stick”

Top return reasons

Functionality-Overall21%

Pest/Insect Control18%

Smell12%

Advertised Vs Actual Product11%

Size-Overall7%

Defective Material/Parts7%