Is cilantro seeds profitable to sell on Amazon United States?

The niche generates $285K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the cilantro seeds niche?

19 brands and 30 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in cilantro seeds?

Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.4%.

When does demand for cilantro seeds peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.3× the quietest.

What does it cost to enter the cilantro seeds niche?

Listings span $2.11–$11.07; the average listing price is $6.61 (sweet spot $15–$100). The average incumbent carries 6,472 reviews — the moat a new listing must climb.

cilantro seeds

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$285K

$285K/yr · 389K searches

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,471.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.61

avg listing price — sweet spot $15–$100

Price range

Bad$2.11–$11.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cilantro seeds is a $285K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cilantro seeds market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $264K–$331K; units × avg price
Conversion rate: 11.1%
Avg BSR: #428
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 6.1%
Avg brand age: 70 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

29%

HOME GROWN18%
Sow Right Seeds14%
The Old Farmer's Almanac11%
Seed Needs11%
KVITER10%
RDR Seeds7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Open Trend

Top cilantro seeds search terms

cilantro seeds196K/yr +18.0%12.1% conv.
cilantro seeds for planting55K/yr +18.6%16.4% conv.
semillas de cilantro32K/yr -0.3%4.1% conv.
semillas de cilantro para sembrar32K/yr +7.5%5.6% conv.
semilla de cilantro17K/yr -5.6%4.2% conv.
coriander seeds for planting14K/yr +37.5%8.3% conv.
semilla de cilantro para sembrar10K/yr +12.9%6.4% conv.
organic cilantro seeds8K/yr +2.8%13.6% conv.
cilantro seed8K/yr +18.1%9.2% conv.
slow bolt cilantro seeds4K/yr +103.3%16.9% conv.

All search terms

Top cilantro seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Old Farmers Almanac Heirloom Organic Cilantro Seeds (Slow Bolt) - Approx 200 Seeds - Certified Organic Non-GMO Open Pollinated Heirloom USA Origin

The Old Farmer's Almanac$4.714.3★672 rev

KVITER 1000 Slow Bolt Cilantro Seeds (Coriandrum sativum) - Cilantro Seed Slow to Bolt Coriander Seed Aromatic Leaves - Herb Seeds for Planting in Outdoor & Indoor Garden

KVITER$6.054.1★940 rev

Seed Needs Cilantro Seeds to Plant Slow Bolting Heirloom & Non-GMO 1 Pack

Seed Needs$3.994.3★635 rev

Sow Right Seeds - Cilantro Seeds for Planting - Non-GMO Heirloom Packet with Instructions to Grow a Kitchen Herb Garden - Great Addition to Your Cooking - Make Coriander Seasoning - Zesty Herb (1)

Sow Right Seeds$4.734.2★3,908 rev

500+ Cilantro Seeds for Planting - Heirloom Non-GMO USA Grown Herb Seeds in Premium Protective Packaging - AKA Coriander Chinese Parsley Coriandrum Sativum - by RDR Seeds

RDR Seeds$5.044.4★16,602 rev

Newest

by launch date

PLANTMEW 600 Cilantro Seeds for Planting Indoors & Outdoors - Premium Non-GMO Slow Bolt Coriander Seeds High Germination Herb Seeds for Home Garden

PLANTMEW$5.90145 rev

4mo ago

KVITER 1000 Slow Bolt Cilantro Seeds (Coriandrum sativum) - Cilantro Seed Slow to Bolt Coriander Seed Aromatic Leaves - Herb Seeds for Planting in Outdoor & Indoor Garden

KVITER$6.05940 rev

8mo ago

PLANTMEW Cilantro Seeds for Planting - 100+ Heirloom Seeds - Herb Seeds Packet for Plating Home Garden Herb Garden - Indoor/Outdoor Easy to Grow

PLANTMEW$4.556 rev

11mo ago

ZEshops 1000 Cilantro Seeds for Planting Heirloom Coriander Herb for Garden Beds Pots and Kitchen Herb Gardens

ZEshops$6.9288 rev

1y ago

HOME GROWN Non GMO Culantro Seeds 360 Herb Seeds for Planting Non-GMO Heirloom Variety Robust Flavor Thrives in Heat Grows Indoors or Outdoors Cilantro Substitute (Eryngium Foetidum)

HOME GROWN$7.0533,625 rev

1y ago

What buyers say about cilantro seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth52%

“Quick growth”

Quality-Overall18%

“Excellent Quality”

Value For Money8%

“Good for the price”

Advertised Vs Actual Product7%

“Works as advertised”

Ease Of Use2%

“Easy to use”

Freshness1%

“It was fresh”

Vegan/Organic1%

“It was importa y to me that it was organic”

Instructions/User Manual/Troubleshooting1%

“the instructions are easy to follow”

Moist/Dry1%

“You can tell theyre stored properly — no moisture issues”

Correct Contents1%

“The packets contain generous quantities”

What buyers complain about

Plant Growth72%

“Did Not Germinate”

Quality-Overall6%

“Low Quality Seeds”

Value For Money5%

“that's become even more of an issue with food prices as high as they are”

Functionality-Overall4%

“Did not work for me”

Advertised Vs Actual Product2%

“False advertisement”

Natural Resource Wastage2%

“Waste”

Durability1%

“died very quickly”

Size-Overall1%

“the oregano is very very small”

Moist/Dry1%

“Unfortunately they dried out and shriveled up,”

Smell1%

“Does not smell like coriander — it was likely improperly stored”

Top return reasons

Advertised Vs Actual Product24%

Plant Growth23%

Value For Money18%

Functionality-Overall12%

Size-Overall9%

Defective Material/Parts4%

Leak-Proof2%

Quality-Overall1%